Topic: Extreme Sports

Fast Talk: The Brand Called Me

What's in a name? Everything, it seems. Building a brand is always a challenge, especially when your own name is attached. We spoke with five owners of eponymous brands about retaining control, finding aligned partners, and the importance of staying true to oneself.READ»

Tony Hawks Game Gets Uber-Real With Motion-Sense Skateboard

Given the success of Tony Hawk's skateboarding video game franchise, a plug-in peripheral that brings players closer to the real thing was inevitable. And now details have emerged that Hawk is releasing an electronic skateboard, ...READ»

On a Roll

The CPU Skateboard from Offi Co. puts even the bulkiest CPU in motion.READ»

What's Selling in America: part 3 of 5.

"Our Customers Can Sniff Through Any Kind of Hard Sell. And When They Do, They're Gone." ESPN Takes Retailing to the Extreme The arena pulses with teen adrenaline. Zitty-faced skater kids zip down the half pipe, wide-eyed with arms ...READ»

Eco-friendly Skateboards

Though far from a teenager, lately I've taken up skateboarding as a personal transportation option for traveling around my 'hood. It's a smart alternative to using my car for short trips to the supermarket or to a nearby restaurant ...READ»

Tony Hawk

SkateboarderREAD»

This Ain't No Ordinary Race

It's an adventure! Here's what happens when nearly 270 teams take on the ultimate corporate challenge: to run, bike, paddle, and puzzle their way through the Connecticut woods.READ»

How I Survived Dirt Camp

To conquer the hills above Durango, you've first got to conquer your fear.READ»

Tara Hamilton

WakeboarderREAD»

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Wanna Catch the Next Wave in Business?

Then wax your board, zip up your wetsuit, and start surfing. How to get stoked for success.READ»

T-Mobile Announces Tony Hawk Edition Sidekick

Today T-Mobile [FRA: DTE] debuted a new version of their popular Sidekick mobile device, offically called the Sidekick LX Tony Hawk Edition. The Sidekick, which is made by Sharp, has found immense popularity in younger demographics, ...READ»

K2 Eco Skates Make Rollerblading Look Cool

Inline skates are often overlooked in discussions about green forms of transportation, but K2 skates wants to bring rollerblading to the forefront with its new Eco skate. The skate uses everyone's favorite super-strong sustainable ...READ»

Your Boss Is a Monkey

"Managing up" using the tricks of exotic-animal trainingREAD»

• A Fieldguide to Boss Management

Amazing (But Sane) Races

Adventure sprints test your skills but not your time.READ»

Careers: Should Candidates Get Creative?

This is a question job seekers often ask. Especially when they’re considering companies that pride themselves on innovation and imagination. And with so many options at their fingertips, the temptation to create an outside-the-box ...READ»

YK2?

As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»

Midnight Riders

Saddle up with team IBM, as this group of techies takes on the ultimate in mountain-bike racing: a 24-hour endurance classic through Moab, Utah's slick-rock backcountry. Ladies and gentlemen, start your pedaling!READ»

A better way to Measure Training Effectiveness

So what's a guy on a surfboard have to do with measuring learning?  I mean other than surf pictures are already great.  Well first I'd say he's proficient.  I might even say he's a high performer.  What makes him so is not ...READ»

Xtreme Teams

In the new world of business, all work is teamwork -- but very few teams work all that well. How do groups of ordinary people achieve extraordinary results? Learn from these extreme teams. Your team may never work the same again.READ»

Six Bikes That Are Better Than Your Car

Every year, more than 2,000 bicycle companies pour millions into research and development to make bikes faster, stronger, and lighter. Here are six two-wheeled machines that represent the cutting edge of bicycle design and technology.READ»

• Designer Approved
• Sketchpad: Trek Bicycle Lime
• Rebel Yell

My Favorite Bookmarks - Michael Wood

Picks from the VP of Teenage Research Unlimited.READ»

Your Guide to the Summer Blockbusters

CEO DAD’S TUESDAY TIRADE Being a fictional character, I like to believe I have some insight into other fictional situations. And so, with Memorial Day weekend officially over, and summer officially begun, I thought I would take a ...READ»

Wide Awake on the New Night Shift

They don't punch in, they live in. The all-nighter is the new rite of passage for young professionals. Who ever thought working so hard could be so much fun?READ»

Shaun White's Dream House: Every Surface Built for Skateboarding

If you're a fan of MTV's Cribs, you've probably seen one of the several episodes featuring skateboarders like Tony Hawk or Steve-O, of Jackass fame. Hawk had a half-pipe built in the backyard; Steve-O settled for a bootleg ...READ»