What's in a name? Everything, it seems. Building a brand is always a challenge, especially when your own name is attached. We spoke with five owners of eponymous brands about retaining control, finding aligned partners, and the importance of staying true to oneself.READ»
"Our Customers Can Sniff Through Any Kind of Hard Sell. And When They Do, They're Gone." ESPN Takes Retailing to the Extreme
The arena pulses with teen adrenaline. Zitty-faced skater kids zip down the half pipe, wide-eyed with arms ...READ»
Today T-Mobile [FRA: DTE] debuted a new version of their popular Sidekick mobile device, offically called the Sidekick LX Tony Hawk Edition. The Sidekick, which is made by Sharp, has found immense popularity in younger demographics, ...READ»
Given the success of Tony Hawk's skateboarding video game franchise, a plug-in peripheral that brings players closer to the real thing was inevitable. And now details have emerged that Hawk is releasing an electronic skateboard, ...READ»
Though far from a teenager, lately I've taken up skateboarding as a personal transportation option for traveling around my 'hood. It's a smart alternative to using my car for short trips to the supermarket or to a nearby restaurant ...READ»
It's an adventure! Here's what happens when nearly 270 teams take on the ultimate corporate challenge: to run, bike, paddle, and puzzle their way through the Connecticut woods.READ»
Inline skates are often overlooked in discussions about green forms of transportation, but K2 skates wants to bring rollerblading to the forefront with its new Eco skate. The skate uses everyone's favorite super-strong sustainable ...READ»
This is a question job seekers often ask. Especially when they’re considering companies that pride themselves on innovation and imagination. And with so many options at their fingertips, the temptation to create an outside-the-box ...READ»
As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»
Saddle up with team IBM, as this group of techies takes on the ultimate in mountain-bike racing: a 24-hour endurance classic through Moab, Utah's slick-rock backcountry. Ladies and gentlemen, start your pedaling!READ»
This handcrafted sheepskin gumboot is also the home of EMU Australia, one of the highest rank Australian ugg wader manufacturers. It former and decades later it broken up in the hands of US guests Deckers Outdoor Corporation, along ...READ»
So what's a guy on a surfboard have to do with measuring learning? I mean other than surf pictures are already great. Well first I'd say he's proficient. I might even say he's a high performer.
What makes him so is not ...READ»
In the new world of business, all work is teamwork -- but very few teams work all that well. How do groups of ordinary people achieve extraordinary results? Learn from these extreme teams. Your team may never work the same again.READ»
