Topic: Estee Lauder Companies Inc.

Apple's Secret Branding Formula

As seen in Brisbaine Times of Australia, this illuminates the often crooked path to a remarkable brand.READ»

Branding Humor for Professionals Who Need a Break

It's one of the questions one gets during introductory conversations...READ»

What is Your Logo Saying About You?

Since people see your logo every day, what's it saying about you when you're not looking?READ»

It's Easy Being Green

With earth-friendly products and packaging, Aveda is putting the beauty back into the ugly world of cosmetics.READ»

It's Easy Being Green

With earth-friendly products and packaging, Aveda is putting the beauty back into the ugly world of cosmetics.READ»

What Sexuality Taught Us About Branding (and Why Being Average Sucks)

The brand lesson was right there in front of us, if only we weren't preoccupied with our hormones.READ»

How to Check If Your Brand is a Me-Too Brand

The worst thing a company can do to its brand is have a product that IS different yet pitch in a way that sounds the same as the competitor's.READ»

Words We Live By: How Certain Brands Defy Gravity

I urge you to develop a brand that melts in your mouth, not in your hand, and that way, we’ll leave the light on for you, so you can have it your way. So let you fingers do the walking so we can help you avoid resorting to the ol’ plop, plop, fizz, fizz remedy. Just do it.READ»

Why idsgn.org is the Best Design Site on the Web

A new blog on design is showing how complacent and lazy everyone became, and the excitement they're building is leaving all others in the dust.READ»

Becoming a Cause for Celebration

Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have ANYTHING in common?READ»

Greatest Business Leaders of the 20th Century

Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ»

Why Clichés are Death in Branding

What role does complacency have in achieving a me-too brand? READ»

A Fast Thought for Fast Branding Professionals

The first in a series of Fast Ideas for the Fast Company community from brand identity specialist David Brier.READ»

Fast Talk: Beauty Ingestibles

Ingestibles are the hot growth segment in the $45 billion beauty business, with the potential to transform cosmetics counters into apothecaries.READ»

• Nutricosmetics: Potions That Make You Pretty

The "We've-Always-Done-It-This-Way" Trap

If you ever run into obstacles affecting change with your brand, here's a quick argument why people around you should listen up.READ»

Why I Chose Sound for my Tweets by David Brier

Today marks the launch of B.R.A.N.D. which is my series of sound bites covering everything and anything to do with branding.READ»

Why I created the BRANDS THAT DEFY GRAVITY group on LinkedIn by David Brier

LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»

Henry Kissinger had a Point

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

Brand Aid: The Cure for Gravity and Media Noise

Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»

Like Life, Branding Needs Vision Too

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

Making Waves

In My Humble Opinion: Tony Schwartz on training for stress -- and recovery.READ»

Can Design be Music to the Eyes as well as the Ears?

Can a Grammy award winning cellist and an award-winning designer make music together? They're making gold.READ»

Trading Places: Let the Boss Do Your Work

TLC's new reality show, Now Who's Boss?, aired yesterday, transforming Jonathan Tisch, CEO of luxury Loews Hotels, into a bellman, line cook, concierge and housekeeper. Upcoming shows feature CEOs of Song Air Service, Estee Lauder, ...READ»

What Would These 12 Business Leaders Do Today?

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

Need an Economic Barometer? Check These Four Indicators

Some days, the economy's dips and rises rival Coney Island's Cyclone. Here are four unusual indicators of recession and revival.READ»