In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.READ»
If you have to moderate a panel discussion about sex, Las
Vegas is probably the best place on the planet to do it. So last January, I splashed on a little
Shalimar, hiked up my fishnets, and headed over to a back hall at the ...READ»
Boobs. The Femme Den talks about them easily and often -- and about the challenges they present to designers. Backpack makers don't seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. "One surgeon told me there wasn't a woman at the hospital whose boobs he hadn't seen," says Femme Den member Whitney Hopkins.READ»
We asked Erica Eden and Agnete Egna, two designers from Smart Design’s Femme Den, to troll the floor of the huge 2009 Consumer Electronics Show for the Best and Worst gear from a woman's perspective. Smart Design developed OXO Good ...READ»
Smart Design is, well, one of the smartest design shops we know. You may not know the firm by name, but you certainly know its products: OXO Good Grips kitchen tools, Hewlett Packard Photo Printers, Ford's "Smart Gauge" for hybrid ...READ»
