Topic: Emanuel Rosen

Three Secrets to Make a Message Go Viral

The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»

• Three Successful Viral Marketing Campaigns
• The Made to Stick Page

You Say You Want a Revolution?

We all want to change the world. But does business change really require revolutionary zeal? Two important new books offer sharply competing perspectives on the virtues of business bolshevism.READ»

Fast Company Library

Books previously featured in Fast Company (2000)READ»