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Topic: Electronic Arts Inc.

  
AMAZON   |  1 comment

Liquid Brand Summit Session Preview: Co-Creation

Rod Swanson, senior director of the EA brand, overcame an odd, persistent buzzing sound in his hotel room to chat with me about the Liquid Brand session he'll moderate, "Co-Creation: What do customers know and why should brands ...READ»

Overthrowing Overtime

This March, Linda Tischler posted an FC Now entry about a controversy over overtime at Electronic Arts. Today's Wall Street Journal reports that the company has agreed to settle the lawsuit. (Subscription required.) So doing, EA ...READ»

In Today's Papers

No Day at the Beach "Bloggers struggle with what to do about vacation." Coming To Video Games: Live Ads "Game publisher Electronic Arts Inc. announced yesterday that it has inked deals with two ad companies that will stream live ...READ»

CULTURE   |  Comment

Madden for President

Last week the videogame company EA came even closer to world domination. It released first week sales data for Madden NFL 07, which dominated like a 300 lb. lineman. The game was EA’s biggest launch ever, selling more than 2 ...READ»

Getting Its Game On

A report from the past.READ»

Playfish and EA

EA Acquires Playfish, but Can It Compete on Facebook?

By all appearances, Electronic Arts (EA), one of the biggest gaming companies in the world, is going guns-a-blazin' into an online gaming realm dominated by Mafia Wars. Currently, EA's casual gaming division, Pogo, offers only a ...READ»

Man With a (Talent) Plan

Electronic Arts makes some of the world's most popular computer games. It's Rusty Rueff's job to fill the company with some of the world's best gamers and software programmers.READ»

Video Games: The New Hollywood?

Today's Wall Street Journal features an awesome article on how video games are reshaping the entertainment business. The piece features a list of the 25 most powerful people in the industry. Several companies previously profiled in ...READ»

Western Gaming Companies Should Make More Free MMORPGs

It seems today that most  ’Free MMORPGs’ and ‘Free MMOs’ are developed in places like Korea, Japan and China. What I’d like to know is why more western companies aren’t jumping on the ‘free to play’ bandwagon ...READ»

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A Video Game Grabs a Multi-Million Dollar Deal

In this ugly economy, what type of idea could possibly net a multi-million dollar movie option? Answer: A video game. Last fall Variety reported that Universal scooped up rights to an Electronic Arts video game ...READ»

Hiring, Practicing

Video game maker Electronic Arts, which Chuck Salter revisits in our December issue, is now hiring in Canada. And the billboards they're using to advertise openings is a wonderful example of communicating direct to your target ...READ»

Playing to Win

Computer and video games are a bigger business than the movies, and the biggest force in games is Electronic Arts -- a company whose blockbuster titles dazzle millions of customers and generate billions of dollars in sales. Here's a behind-the-scenes look at a creative powerhouse (and a model of disciplined management) where rappers beg to be hoopsters, war-game designers learn combat tactics from a Marine hero -- and a series of complex projects come in on time and on budget.READ»

Work Your Proper Hours

Late last month I was in London, just in time to celebrate a new holiday: Work Your Proper Hours Day. Leave it to the Brits to have the perfect knack for expressing alarm at the insidious trend of creeping (unpaid) overtime. As ...READ»

INNOVATION   |  Comment

Fast Talk: Gamer Controls Music 2.0

Steve Schnur Worldwide Executive of Music and Marketing, Electronic Arts Redwood City, California Steve Schnur, 40, creates the soundtrack for all Electronic Arts video games, including such franchises as Madden NFL and Harry ...READ»

GAMES   |  Comment

Fun Free MMO Games

I’ve been trying to get myself to play a lot of Free MMOGs lately, note that I did say ‘MMO’ and not ‘MMORPG'. For those that don’t know the difference – an MMORPG is a massively multiplayer online role playing game ...READ»

Coach For A Day

EA's NFL Head Coach video game offers a mixed message on the art of management.READ»

football
FC CALENDAR   |  Comment

NFL Kickoff Weekend

"How do we bring back casual fans?" Mark Waller, the NFL's SVP of marketing and sales, asks rhetorically. Well, are you ready for some football ... and some event-driven marketing? Kickoff Weekend is a clever marketing construct ...READ»

Games People Play

The Austin Game Developers Conference takes place Sept. 11-12 in Austin, Texas. The two-day event focuses on next-generation technologies and business strategies for online multiplayer and mobile games. Speakers include staff from ...READ»

Need for Speed World Online

With New 'Need for Speed' and 'Tiger Woods' Editions, EA Embraces Online Games

As its Need for Speed racing franchise reaches 100 million units sold, gaming giant Electronic Arts reveals its move onto the Internet next year with "Need for Speed World Online." READ»

Ah, to Be Young and Underpaid...

Gofers who get it.READ»

Datebook

Critical calendar listings for July 2005.READ»

EA   |  Comment

Is it Finally Game Over?

Electronic Arts posted a substantial loss yesterday, shattering the myth of video games being a recession-proof industry.READ»

INNOVATION   |  Comment

Grand Theft Auto IV Rage

It's been a historic week for gamers: Marvel Comics' "Iron Man" had stellar box office performance, clocking in an estimated $100.8 million in tickets in North America, while Take-Two Interactive's Grand Theft Auto IV sold ...READ»

My Brand-Sponsored Playlist

Last night, while chopping veggies with the TV buzzing in the background, I suddenly felt the hypnotic pull of that song with the drunken-piano-indie-chick-voice oozing, "Hoping I could learn bit bout how to give and ...READ»

TEAMWORK   |  3 comments

Crunch Model

During my speech at SDA Bocconi in Milan last week, I cited Theresa Amabile's creativity research and the idea of a "time-pressure hangover" -- a decline in innovation because of strict deadlines. Evan Robinson's essay Why Crunch ...READ»