Topic: Electronic Arts Inc.

EA's Nick Earl on the Horror of "Dead Space 2," and How He's Changing Game Development

Nick Earl, the Senior VP and General Manager for Electronic Art's group that focuses on action games, tell us about "Dead Space 2," why he is happy about the elongated cycle for current game consoles, and how he is pioneering a new form of game development.READ MORE›

iPhone Gaming Grows Up With EA's Big Franchise Games

It's been suspected, and Apple itself hasn't missed the marketing opportunity, but it looks like the iPhone and iPod Touch are turning into serious gaming systems. The latest confirmation of this? EA's releasing a bunch of ...READ MORE›

EA Acquires Playfish, but Can It Compete on Facebook?

By all appearances, Electronic Arts (EA), one of the biggest gaming companies in the world, is going guns-a-blazin' into an online gaming realm dominated by Mafia Wars. Currently, EA's casual gaming division, Pogo, offers only a ...READ MORE›

Getting Its Game On

A report from the past.READ MORE›

Overthrowing Overtime

This March, Linda Tischler posted an FC Now entry about a controversy over overtime at Electronic Arts. Today's Wall Street Journal reports that the company has agreed to settle the lawsuit. (Subscription required.) So doing, EA ...READ MORE›

In Today's Papers

No Day at the Beach "Bloggers struggle with what to do about vacation." Coming To Video Games: Live Ads "Game publisher Electronic Arts Inc. announced yesterday that it has inked deals with two ad companies that will stream live ...READ MORE›

Madden for President

Last week the videogame company EA came even closer to world domination. It released first week sales data for Madden NFL 07, which dominated like a 300 lb. lineman. The game was EA’s biggest launch ever, selling more than 2 ...READ MORE›

Liquid Brand Summit Session Preview: Co-Creation

Rod Swanson, senior director of the EA brand, overcame an odd, persistent buzzing sound in his hotel room to chat with me about the Liquid Brand session he'll moderate, "Co-Creation: What do customers know and why should brands ...READ MORE›

The valid beauty of Head Coach is the realism

EA Sports has free NFL Head Coach for the Xbox, Playstation 2 and PC CD-Rom.This is being hailed by the people at Electronic Arts as the first extensive football approach experience and if you’re a fervent or rabid NFL fan, ...READ MORE›

Man With a (Talent) Plan

Electronic Arts makes some of the world's most popular computer games. It's Rusty Rueff's job to fill the company with some of the world's best gamers and software programmers.READ MORE›

Video Games: The New Hollywood?

Today's Wall Street Journal features an awesome article on how video games are reshaping the entertainment business. The piece features a list of the 25 most powerful people in the industry. Several companies previously profiled in ...READ MORE›

Infuriate NFL 10 vitality plunge into functionality

PlayStation Bag Online Venue Specialist Locust_Star has declared prompt that NBA and NFL contestant jerseys along with paris Recognize Shape fixed term are hitting Sony's PS Internal this shift.Additionally, NBA Authorize 10 and ...READ MORE›

Western Gaming Companies Should Make More Free MMORPGs

It seems today that most  ’Free MMORPGs’ and ‘Free MMOs’ are developed in places like Korea, Japan and China. What I’d like to know is why more western companies aren’t jumping on the ‘free to play’ bandwagon ...READ MORE›

A Video Game Grabs a Multi-Million Dollar Deal

In this ugly economy, what type of idea could possibly net a multi-million dollar movie option? Answer: A video game. Last fall Variety reported that Universal scooped up rights to an Electronic Arts video game ...READ MORE›

Hiring, Practicing

Video game maker Electronic Arts, which Chuck Salter revisits in our December issue, is now hiring in Canada. And the billboards they're using to advertise openings is a wonderful example of communicating direct to your target ...READ MORE›

Playing to Win

Computer and video games are a bigger business than the movies, and the biggest force in games is Electronic Arts -- a company whose blockbuster titles dazzle millions of customers and generate billions of dollars in sales. Here's a behind-the-scenes look at a creative powerhouse (and a model of disciplined management) where rappers beg to be hoopsters, war-game designers learn combat tactics from a Marine hero -- and a series of complex projects come in on time and on budget.READ MORE›

Work Your Proper Hours

Late last month I was in London, just in time to celebrate a new holiday: Work Your Proper Hours Day. Leave it to the Brits to have the perfect knack for expressing alarm at the insidious trend of creeping (unpaid) overtime. As ...READ MORE›

Fast Talk: Gamer Controls Music 2.0

Steve Schnur Worldwide Executive of Music and Marketing, Electronic Arts Redwood City, California Steve Schnur, 40, creates the soundtrack for all Electronic Arts video games, including such franchises as Madden NFL and Harry ...READ MORE›

EA's "Need for Speed" Creator Designs CMT-380, an Actual Hybrid Supercar

Tesla has done alot to disprove the notion that hybrid and electric vehicles are wimpier than their gasoline-powered counterparts, but Capstone Turbine may have the final word with its CMT-380 hybrid supercar. The vehicle, which is ...READ MORE›

Coach For A Day

EA's NFL Head Coach video game offers a mixed message on the art of management.READ MORE›

Michel Tombroff Uses Gesture Technology for EA Sports, Panasonic

Michel Tombroff is developing software to analyze images captured by 3-D cameras and working with EA Sports, Texas Instruments, and Panasonic to make avatars move based on users' actions.READ MORE›

• Fast Talk: Pranav Mistry
• Fast Talk: Susie Wee
• Fast Talk: Marc Whitten

NFL Kickoff Weekend

"How do we bring back casual fans?" Mark Waller, the NFL's SVP of marketing and sales, asks rhetorically. Well, are you ready for some football ... and some event-driven marketing? Kickoff Weekend is a clever marketing construct ...READ MORE›

Brand Advertising Review: EA Re-Invents the Banner

Only 16% of internet users click on internet brand advertising. And that number is continually shrinking. Why? For the same reason TiVo is popular, people are blocking brand advertising from their media. READ MORE›

With New 'Need for Speed' and 'Tiger Woods' Editions, EA Embraces Online Games

As its Need for Speed racing franchise reaches 100 million units sold, gaming giant Electronic Arts reveals its move onto the Internet next year with "Need for Speed World Online." READ MORE›

Games People Play

The Austin Game Developers Conference takes place Sept. 11-12 in Austin, Texas. The two-day event focuses on next-generation technologies and business strategies for online multiplayer and mobile games. Speakers include staff from ...READ MORE›