FastCompany RSS

Topic: Electronic Arts Inc.

  
   |  Comment

EA's Nick Earl on the Horror of "Dead Space 2," and How He's Changing Game Development

Nick Earl, the Senior VP and General Manager for Electronic Art's group that focuses on action games, tell us about "Dead Space 2," why he is happy about the elongated cycle for current game consoles, and how he is pioneering a new form of game development.READ»

   |  Comment

Voices From E3: A Look at the Financial Future of Gaming

Besides rough economic times, the spread of piracy, used games sales, and possible government regulation contribute to game industry's financial challenges. We asked some of gaming's biggest players which of these are the biggest threat to the industry's future.READ»

   |  Comment

Voices From E3: Gaming Luminaries on Games as Art and Roger Ebert

Back in April, film critic Roger Ebert stirred up a tempest in a teacup with his comment that gaming can never be art. Last week at E3, the game industry's annual mega-convention, I asked the gaming execs and creators I interviewed their thoughts on Ebert's opinion and if they could give him one game to change his mind, what would that be.READ»

   |  Comment

Microsoft's Kinect vs. Sony's PlayStation Move: Video Game Showdown

E3, the mega-conference where next year's video games are unveiled for the press, has concluded. Microsoft and Sony are both turning to Wii-like motion controllers as a way to extend the life of video game consoles, and each ...READ»

   |  Comment

i Heart U: Apple Patents Biometric iPhone Unlock

Brace yourselves for another Apple patent. It's a weird and wacky one. It's about using a "seamless" biometric heart rate monitor to identify iPhone users. Seriously. Your boom-tiddy-boom could unlock your iPhony-phone.Apple's patent ...READ»

   |  Comment

Michel Tombroff Uses Gesture Technology for EA Sports, Panasonic

Michel Tombroff is developing software to analyze images captured by 3-D cameras and working with EA Sports, Texas Instruments, and Panasonic to make avatars move based on users' actions.READ»

   |  Comment

Supreme Court That Misunderstood Texts, Email to Take on Video Game Debate

The U.S. Supreme Court is taking on the constitutionality of a proposed California law to ban the sale of video games to minors. The same Supreme Court where Chief Justice John Roberts asked the difference between email and a ...READ»

   |  Comment

DreamWorks Launches Kung Fu Panda World, Second Life for Chop-Happy Tykes

It's taken longer than it did (probably) to train up Jack Black in the dark arts of tubby-chub kung fu, but DreamWorks Animations' first virtual world for kids, is to launch today in the U.S.. Kung Fu Panda World is $10 ...READ»

   |  Comment

How CAA Plans to Liberate Game Designers

One CAA agent wants the video-game business to be more like the movies. The first step? Set the talent free.READ»

   |  Comment

Lucy Bradshaw, SVP at Electronic Arts

The leader of an 80-person development team, Bradshaw is responsible for executing the wild fantasies of Will Wright, who founded Maxis in the late 1980s and brainstormed a slew of "Sim"-related titles.READ»

   |  Comment

Annie Chang, cofounder of LOLapps

Don't be fooled by the name of her startup. As cofounder and head of products for LOLapps, a leading social-apps publisher, Annie Chang is pioneering a very serious business venture.READ»

   |  Comment

Apple's iPad Secrecy Obsession Comes With Blacked-Out Windows

Every company envies the buzz that accompanies new products released by Apple. How do they do it, time and again? One secret to their product launch success is secrecy itself. When details do leak about new Apple products, they are ...READ»

   |  Comment

Windows Phone 7 Apps: Everything You Need To Know

Windows Phone 7 Series: It's a thing! And it looks pretty great, so far. Last month's announcement, though, left a lot of questions. Questions which will be answered here, in Gizmodo's live coverage of Microsoft MIX 2010 keynote. ...READ»

   |  Comment

iPhone Players: Prepare to Frag PC and Console Gamers

The Apple-vs.-PC war is about to get literal. Bigpoint and Unity Technologies are demonstrating at the Game Developers Conference a new version of the Unity software, which will allow iPhone gamers to play against PC players. READ»

   |  Comment

Making The Art in Dead Space

Dead Space is a new video game from Electronic Arts that is shaped on horror films. Here we talk with art director Ian Milham about the process of making the art in the new game.READ»

   |  Comment

Here's the Vision of iPad Gaming Greatness Apple Overlooked

With the announcement of the iPad and the demos of its gaming chops, you would think gamers would be happy. But it seems like Apple missed an opportunity to take mobile gaming somewhere new--by using the iPad as a hub for networked ...READ»

   |  Comment

Infuriate NFL 10 vitality plunge into functionality

PlayStation Bag Online Venue Specialist Locust_Star has declared prompt that NBA and NFL contestant jerseys along with paris Recognize Shape fixed term are hitting Sony's PS Internal this shift.Additionally, NBA Authorize 10 and ...READ»

   |  Comment

EA Sports Lets Gamers Decide Tiger's Fate

Tiger Woods marital indiscretions and poor driving record may have cost him endorsement deals with Accenture and General Motors, but there is at least one company out there willing to gamble that he'll comeback: EA Sports. The video ...READ»

   |  Comment

Uncommon Indicator: Super Bowl Ad Spending

There has been a bit of hand wringing of late over the fact that 30-second television spots during this year's Super Bowl broadcast on Feb. 7 on CBS are going for only around $2.75 million. Last year, see, during Super Bowl XLIII, ...READ»

   |  Comment

Brand Advertising Review: EA Re-Invents the Banner

Only 16% of internet users click on internet brand advertising. And that number is continually shrinking. Why? For the same reason TiVo is popular, people are blocking brand advertising from their media. READ»

   |  Comment

iPhone Gaming Grows Up With EA's Big Franchise Games

It's been suspected, and Apple itself hasn't missed the marketing opportunity, but it looks like the iPhone and iPod Touch are turning into serious gaming systems. The latest confirmation of this? EA's releasing a bunch of ...READ»

   |  Comment

EA's "Need for Speed" Creator Designs CMT-380, an Actual Hybrid Supercar

Tesla has done alot to disprove the notion that hybrid and electric vehicles are wimpier than their gasoline-powered counterparts, but Capstone Turbine may have the final word with its CMT-380 hybrid supercar. The vehicle, which is ...READ»

   |  Comment

Ngmoco Socializes iPhone Gaming

Neil Young and Alan Yu left Electronic Arts to start Ngmoco, a company focused exclusively on iPhone games. Its social network, Plus, creates new revenue streams for game developers.READ»

   |  Comment

The valid beauty of Head Coach is the realism

EA Sports has free NFL Head Coach for the Xbox, Playstation 2 and PC CD-Rom.This is being hailed by the people at Electronic Arts as the first extensive football approach experience and if you’re a fervent or rabid NFL fan, ...READ»

   |  Comment

With New 'Need for Speed' and 'Tiger Woods' Editions, EA Embraces Online Games

As its Need for Speed racing franchise reaches 100 million units sold, gaming giant Electronic Arts reveals its move onto the Internet next year with "Need for Speed World Online." READ»