Topic: Ed Keller

Is the Tipping Point Toast?

Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.READ»

• Order Versus Chaos
• Order Vs. Chaos
• Igniting a Trend -- It's About Chance Not Choice?

How To Lead a Rich Life

(Revised and Updated for a Poor Economy)

Can money buy happiness? (You'd be surprised!) What is the measure of true wealth? (Hint: Don't look at your brokerage statement.) Why do so many people with high incomes have such limited assets? (Check out your garage...and your pool...and those vacation bills.) A values-driven guide to mastering the Money Issue.READ»

Activate Your Influentials

Ed Keller is CEO of NOP World Consumer and co-author of The Influentials. His after-lunch session, delivered to an almost-packed room, explored the demographics and psychographics of influential Americans, as well as what marketers ...READ»

The New Rules of Networking

You realize you don’t know the first thing about networking after you talk with Networker Extraordinare, Laura Levitan. Laura is the sort of person who has 16,000…yes you heard it right…16,000 contacts in her Microsoft Outlook ...READ»