Samsung's new Galaxy Tablet is the answer to Apple's iPad, but it's barely competent--which is precisely how Samsung rolls. A history of merely satisfactory products proves the point.READ»
The Economist recently took aim at the rampant inflation of job titles in companies and governments around the world. The winner was North Korean dictator Kim Jong Il, who has 1,200 official titles. It's hard not to laugh--but it's also possible to overlook the serious side of why it matters how people describe what they do and how organizations describe what gets done.READ»
A good idea can only become great if you've got the skills to sell it. Here's how, in an excerpt from the new book "IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers."READ»
Simon Trussell
Exposure control
The size of the aperture and the brightness of the scene controls the amount of light that enters the camera during a period of time, and the shutter controls the length of time that the light hits the recording surface. Equivalent exposures can be made with a larger aperture and a faster shutter speed or a corresponding smaller aperture and with the shutter speed slowed down.
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Ever since Cisco acquired the makers of the Flip video camera last year, it's been pushing out new versions of its pocket camcorders on a regular basis. The latest variation is the $279.99 Flip SlideHD, which has added a nifty ...READ»
So with the Consumer Electronics Show starting in just under two days, you might expect that companies are keeping their products under lock and key, to maximize PR effect. Nope. Lots of stuff's leaked already, some of it ...READ»
It seems that the world has gone camera wild, all festooned in special light meters, snotty lenses, and fancy bags necessary to bundle out the gears.
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Since time immemorial, gadget buyers have been discarding their most prized gizmos for newer, thinner, sleeker gizmos, often at the expense of practicality, durability, and stupendous amounts of money. But in the last few years, ...READ»
In this month's issue of Fast Company, we looked at a startup and Cornell University spin-off Novomer, which claims it can make plastics from CO2 captured from factories. Now comes word that Novomer plans to make good on its claims ...READ»
Twitter's dev team and its app community must be working overtime at the moment--there seems to be a flurry of news about improvements, whole new features and various spit-and-polish activity. We've rounded it up for you.
U.K.'s ...READ»
David Rockwell, one of Fast Company's 2009 Masters of Design, has been just been announced as the set designer for the 2009 Academy Awards--for the second year in a row. His design for this year's Oscars--the 81st--channeled the ...READ»
Recently my mom bought me a Kodak Zi8 pocket HD video camera for my birthday. Thanks, Mom! You know what an engineer likes! I love photography, and I upload my photos to the Flickr photo sharing site. But I think my ...READ»
Last month, Procter & Gamble laid down the law for all its advertising agencies, explaining that If a marketing idea doesn't connect back to the store and impact shoppers at the point-of-purchase, they aren’t interested in ...READ»
A recent survey from the 4As reported that advertising agencies with more than 500 employees bill their clients $964 per hour for their chief creative executives. And Art & Copy, the recent documentary about the advertising ...READ»
Here are three approaches that we’ve successfully put into practice at partners + napier:
Participate. Whenever possible, we immerse ourselves in the target’s world. In trying to crack the insight for Thule car racks, we ...READ»
They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and ...READ»
It's no secret that newspapers are struggling as readers get older and young people stop (or never start) picking up the paper. So what's a hemorrhaging old brand to do? If it's the Rochester Democrat and Chronicle, create a ...READ»
