BY Rob Walker Relevancy Score: 100 Fri May 9, 2008 at 5:06 PM
In the beginning, American Apparel put a "sweatshop free" label on its t-shirts. But sex turned out to be a better sell than good labor practices. Lessons in the limits of altruism.READ»
The Keith Fink/Dov Charney (lawyer who confirms all bad lawyer stereotypes vs. American Apparel CEO) standoff just got uglier. Keith Fink has a reputation for targeting celebrities to make a quick buck -- big names he has targeted include Marilyn Manson, Brad Pitt, and Ellen DeGeneres -- and even for concocting evidence.READ»
Known for being fearlessly risqué, American Apparel has yet again used shock tactics to its advantage. Its latest effort: using nudity to sell clothes. The company has rolled out a banner ad that displays a topless model – boobs, nipples and a tantalizing unzipping of her top.READ»
