Topic: Don Knauss

Clorox Goes Green

Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ»

• Are Beijing's Olympics Really Green?

Green is Green for Clorox

Back in September I wrote about Clorox's identification of sustainability as one of three major consumer trends to follow toward success. Last Friday CEO Don Knauss's vision was borne out as the company beat analyst's expectations.READ»

• Clorox Goes Green

Clorox to Phase Out Deadly Chlorine Gas

Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»

Clorox & The Sierra Club Take On Method

Today's The New York Times' "Business of Green" special section has a fascinating article about the latest eco-marriage: Clorox and The Sierra Club. The "green trench warfare" Method's Adam Lowry refers to in ...READ»

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• Updates

Green Washing

I enjoyed reading your excellent article about the Sierra Club's endorsement of the new Clorox Green Works line ("Cleaning Solution," September). As marketing professors and researchers, my colleague Cathy Hartman and I ...READ»