Back in September I wrote about Clorox's identification of sustainability as one of three major consumer trends to follow toward success. Last Friday CEO Don Knauss's vision was borne out as the company beat analyst's expectations.READ»
Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»
Today's The New York Times' "Business of Green" special
section has a fascinating article about the latest eco-marriage: Clorox
and The Sierra Club. The "green trench warfare" Method's Adam Lowry
refers to in ...READ»
I enjoyed reading your excellent article about the Sierra Club's endorsement of the new Clorox Green Works line ("Cleaning Solution," September). As marketing professors and researchers, my colleague Cathy Hartman and I ...READ»
