"What I do best is share my enthusiasm." -- Bill Gates
Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ»
The coal industry is begging for new rules and fighting existing ones.
Eight years of inconsistent oversight by the Bush administration left a
cobweb regulatory framework neither companies nor courts can decipher.
But while the ...READ»
One company I used to work for used to have a pop machine that sold 25-cent sodas. That's right: A quarter. Particularly for the Diet Coke addicts, that was a huge perk -- and a sensible solution; you buy in bulk, you can keep prices ...READ»
It was my first opportunity to learn how The Ritz Carlton achieves such a high level of service. The answer, I discovered, confirmed one of my deepest beliefs: How well you meet the needs of your employees is how well they'll ultimately meet the needs of your customers.READ»
The Wall Street Journal recently released the New-Media Power List (subscription may be required), which includes a lot of unknowns and amateurs who have used social-networking sites like YouTube and MySpace to become the new media ...READ»
Companies are using innovative ways to more cost effectively target sales and marketing budgets increasing return on investments. Now marketers hungry for more than soft measures of social media exposure and estimates of ...READ»
Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»
Product placement in TV and movies has become common practice. The placement may be casual, as when a character drinks a diet Coke while bemoaning their lackluster sex life, or it may be blatant, as when an entire storyline revolves ...READ»
Motorhead Madness
November's cover story had Fast Company readers revved up. We received a flood of responses, ranging from disbelief ("There are a ton of unsubstantiated claims in this article") to wild enthusiasm ("Johnathan ...READ»
Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»
With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»
