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Topic: Diet Coke

  
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What Happens When You Really Meet People's Needs

It was my first opportunity to learn how The Ritz Carlton achieves such a high level of service. The answer, I discovered, confirmed one of my deepest beliefs: How well you meet the needs of your employees is how well they'll ultimately meet the needs of your customers.READ»

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Coal-Gen 2010

The coal industry is begging for new rules and fighting existing ones. Eight years of inconsistent oversight by the Bush administration left a cobweb regulatory framework neither companies nor courts can decipher. But while the ...READ»

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Now: July/August 2010

July MON TUE WED THU FRI SAT SUN       01 02 03 04 05 06 07 08 09 ...READ»

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Facebook Social Media Advertising Analysis

Companies are using innovative ways to more cost effectively target sales and marketing budgets increasing return on investments. Now marketers hungry for more than soft measures of social media exposure and estimates of ...READ»

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Introducing Guest Blogger Joe Duffy: Forging a Creative Link With China

Chances are you know Joe Duffy's work, even if you don't know the name of the mastermind behind it. Every time you pick up a can of Diet Coke or Fresca, pour a glass of MinuteMaid OJ or a shot of Knob Creek bourbon, or find yourself ...READ»

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Beverage Package Designs and the Fashion Shows They Inspire

They taste delicious, but how do they look? In a universe of beverage options, packaging helps separate a brand from its competitors. READ»

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The Apple Wannabes: Dell, Microsoft, Pepsi, and Google

Inside the secret brainstorms that begin with the dreaded phrase, "If only we could be more like Apple."READ»

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You've Survived a Layoff at Work, How Do You Get Creative Again?

If you're like my friends and family you probably fit into two buckets: Those who've been laid off and those who haven't but survived a round or two. If you're one of those who've survived a round or two you probably flinch a bit ...READ»

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The Best Super Bowl Ad Ever!

What if a dozen major marketers joined forces to create one mega ad? The most memorable (yet familiar) spot in TV history.READ»

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Microsoft’s Leader in Web Apps: Meet Dr. Flakenstein

Strange things are going on in the lab of Gary Flake. Flake started Microsoft's Live Labs, a rapid-development Web team that exists outside of any specific product group in the company. His team is looking to bring innovative Web applications to the public (you can thank him for Photosynth). Can he make Microsoft come alive? READ»

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A Kick In The Career: What Do You Do When You're Branded?

How the future of your career depends on thinking of yourself as a product.READ»

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Ning's Infinite Ambition

It isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.READ»

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Feedback

Motorhead Madness November's cover story had Fast Company readers revved up. We received a flood of responses, ranging from disbelief ("There are a ton of unsubstantiated claims in this article") to wild enthusiasm ("Johnathan ...READ»

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2006: A Year of Great Minds and Fascinating Business Ideas

The year of Fast Company covers reads like a who's who of the greatest minds and business ideas of 2006.READ»

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The Meeting I Never Miss

There are meetings that defy work, and meetings that define how you work. From Hollywood to Madison Avenue, we meet the people whose meetings make all the difference.READ»

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Cleaning Up Brand Clutter

With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»

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Multilogue

"What I do best is share my enthusiasm." -- Bill Gates Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ»

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Reinventing the Reel

The phrase "interactive advertising" is everywhere. Bob Greenberg actually makes it.READ»

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Amateur Hour, Web Style

The brand may be yours, but the message is me, me, me.READ»

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Message in a Bottle

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»

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The Knights' Tale

Living a quiet life as an animator, Travis Knight never dreamed he'd work for his father. Then the Nike founder gave him an offer he couldn't refuse.READ»

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Down the Rabbit Hole

Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing.READ»

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Between the Lines

The stories behind this issue's stories.READ»