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Topic: Diego Scotti

  
CUSTOMERS FIRST 2006   |  2 comments

Authenticity

BY Jim Gilmore
Relevancy Score: 100
Mon Sep 25, 2006 at 12:09 PM

In his FastTalk interview in the Sept. 2006 issue of FC, Diego Scotti, VP of Global Advertising for American Express, says, "Authenticity is the thing consumers respond to the most." Amen! For the past three years, Joe Pine and I ...READ»

ENTERTAINMENT   |  Comment

Fast Talk: Advertising Architects

BY Danielle Sacks
Relevancy Score: 32
Wed Dec 19, 2007 at 8:13 AM

Buzz-worthy campaigns turn ad-agency creatives into the cool kids of the moment. But behind every copywriter-cum--rock star is a courageous client. Meet the people who had the guts to greenlight this past year's boldest advertising.READ»

CUSTOMERS FIRST 2006   |  10 comments

Looking at ads

BY Jim Gilmore
Relevancy Score: 23
Mon Sep 25, 2006 at 12:44 PM

I must confide that I learn as much from a magazine's advertisements as I do the articles themselves. I don't read them as a consumer, rather as an observer of the passing business parade (and contemporary ad agency thinking). ...READ»