Topic: Diageo plc

Arthur's Day: The 250th Birthday of Guinness Beer

Thanks to Richard Branson, one lucky fellow will tap the malty brew's semiquincentennial with a Virgin Galactic flight and a zero-gravity pint. (We're buying everyone a round if the winner says, "One two-step pour for man, one foamy ...READ»

How to Run Your Brand Like a Therapist

To keep consumers coming back, companies should consider getting in touch with their feelings.READ»

• Graham Button's blog Like it or Not

Fast Talk: Adman Jangles for a Hit Jingle

Josh Rabinowitz SVP, Director of Music, Grey Worldwide Brooklyn, New York Josh Rabinowitz, 43, wants to turn music created for an ad into a hit song. A former record producer, composer, trombonist, and band leader, he works ...READ»

60 Years Later, Everyone's Still Loving the AK-47

The iconic machine gun turns 60 this year, and remains one of the most effective tools ever designed. Graham Button heads to his local gun show to find out why something that kills people is so revered.READ»

• Graham Button's blog Like it or Not

Desire: Connecting With What Customers Want

There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers. Marketers with a desire to succeed are paying attention.READ»

Fast Talk: Shake and Stir

For Jon Deitelbaum, marketing a new brand of vodka is as much about the experience as the taste.READ»

Online, We're the Sales Leads and the Cookies are the Closers

My son plays some pretty obscure online games. You have to leave the beaten track to find them. About six months ago he was playing one in my dungeon office at home, where I was using hypnosis to coax ideas out of a blank piece of ...READ»

• Graham Button's blog Like it or Not

Designed Experiences: The Evolution of Intelligent Design

Established brands are an evolution, constantly adapting. Designed brands are born adapted.READ»

• Graham Button's blog Like it or Not

The Ultimate Design Language? Words.

The more user-centered design is, the better. And no medium is more user-centered than the written word.READ»

• Graham Button's blog Like it or Not

Voyage to the New Economy

Executives are leaving the security of big companies for the Internet economy. Should you sign up for the journey? What can you expect once you arrive at your destination? Or have you already missed the boat?READ»

How to Design the Internet Experience Without Becoming the Advertisers' Bitch

New web ventures need income. But if you’re going to be 2.0, then you can’t be the advertisers’ bitch. Everyone’s so very tired of that uninvited guest, the corporation. READ»

• Graham Button's blog Like it or Not

Fast Talk: Brands We Love

Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets.READ»

Now September 2009

September MON TUE WED THU FRI SAT SUN   01 02 03 04 05 06 07 08 09 10 1 ...READ»

• Numerology: National Honey Month
• Hobnob: Clinton Global Initiative

God and Mammon at Harvard

Harvard's B-school has some competition across the Charles River: the divinity school, which is turning out a new flock of spiritually minded business leaders.READ»

Patagonia’s Founder on Why There’s “No Such Thing as Sustainability”

Patagonia founder Yvon Chouinard may be pessimistic about the earth's future, but he's determined to keep fighting. An exclusive interview.READ»

• Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]
• Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

Ruling The Roost

Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.READ»