When a company makes a brand promise in a tagline, it's committing to a relationship. Here are ten taglines in search of new American mates willing to help take back the 21st century.READ»
Thanks to Richard Branson, one lucky fellow will tap the malty brew's semiquincentennial with a Virgin Galactic flight and a zero-gravity pint. (We're buying everyone a round if the winner says, "One two-step pour for man, one foamy ...READ»
As a rule I'm a 'never-before-noon' man. But one morning recently there it was, on top of the spread of magazines laid out for me on my desk. Cover story of The Atlantic Monthly, the magazine founded by Ralph Waldo Emerson and some cronies over a few drinks at the Parker House Hotel in Boston in 1857. Four words. "The End Of Men." READ»
Josh Rabinowitz
SVP, Director of Music, Grey Worldwide
Brooklyn, New York
Josh Rabinowitz, 43, wants to turn music created for an ad into a hit song. A former record producer, composer, trombonist, and band leader, he works ...READ»
There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers. Marketers with a desire to succeed are paying attention.READ»
The iconic machine gun turns 60 this year, and remains one of the most effective tools ever designed. Graham Button heads to his local gun show to find out why something that kills people is so revered.READ»
My son plays some pretty obscure online games. You have to leave the beaten track to find them. About six months ago he was playing one in my dungeon office at home, where I was using hypnosis to coax ideas out of a blank piece of ...READ»
If the normal 9-5 work atmosphere keeps giving you normal results then perhaps it’s time to go back to a simpler time. A time when employees gave it their all.
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A prototype tidal energy turbine is to be built on the west coast of Scotland that will be the world's most advanced, claims the company that is to make the device. The $6.25 million contract has been won by Burntisland Fabrications*, ...READ»
Executives are leaving the security of big companies for the Internet economy. Should you sign up for the journey? What can you expect once you arrive at your destination? Or have you already missed the boat?READ»
New web ventures need income. But if you’re going to be 2.0, then you can’t be the advertisers’ bitch. Everyone’s so very tired of that uninvited guest, the corporation. READ»
Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets.READ»
Harvard's B-school has some competition across the Charles River: the divinity school, which is turning out a new flock of spiritually minded business leaders.READ»
