Topic: Deepak Advani

Where Does Design "Live" in a Company?

Relevancy Score: 100
Fri Jun 9, 2006 at 9:53 AM

Day two of the Corante Innovative Marketing Conference was kicked off by a talk from Deepak Advani, SVP and CMO of Lenovo. Advani was talking about how innovation works on a practical basis at Lenovo. As part of his answer came this ...READ»

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Deepak Advani Interview: Driving Lenovo Awareness

Relevancy Score: 94
Fri Jun 9, 2006 at 2:35 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»

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Brands Are What You Do -- Lenovo's Story

Relevancy Score: 39
Fri Jun 9, 2006 at 12:30 PM

At the 2006 Innovative Marketing Conference, Deepak Advani, SVP and CMO of Lenovo, made the fundamental but oft-ignored point that brands are what you do, not what you say. Describing Lenovo's brand-building efforts at the Innovative ...READ»