From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»
At the 2006 Innovative Marketing Conference, Deepak Advani, SVP and CMO of Lenovo, made the fundamental but oft-ignored point that brands are what you do, not what you say. Describing Lenovo's brand-building efforts at the Innovative ...READ»
Day two of the Corante Innovative Marketing Conference was kicked off by a talk from Deepak Advani, SVP and CMO of Lenovo. Advani was talking about how innovation works on a practical basis at Lenovo. As part of his answer came this ...READ»
