RSS
Password?  |  Sign Up

  • Technology
  • Design
  • Ethonomics
  • Leadership
Magazine Community Jobs

Topic: David Sutherland

  
MARKETING BLOGJAM   |  2 comments

Three Keys to Co-creation


Relevancy Score: 100
Thu Jun 8, 2006 at 4:19 PM

Co-creation was a big topic at today's Innovative Marketing Conference, and David Sutherland of the Launch Institute provided a useful framework for thinking about how and where to involve customers (and others) in the offer ...READ»

MARKETING BLOGJAM   |  Comment

David Sutherland Interview: The Role of Marketing in the Innovation Process


Relevancy Score: 94
Fri Jun 9, 2006 at 12:24 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»