From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership:
David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»
Co-creation was a big topic at today's Innovative Marketing Conference, and David Sutherland of the Launch Institute provided a useful framework for thinking about how and where to involve customers (and others) in the offer ...READ»
