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Topic: David Ogilvy

  
ADVERTISING   |  Comment

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

BY DJ Francis
Relevancy Score: 100
Tue Apr 29, 2008 at 6:44 AM

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»

NEWS + CURRENT EVENTS   |  5 comments

Rest in Peace

BY Heath Row
Relevancy Score: 100
Mon Oct 31, 2005 at 9:57 AM

An executive who led the Ogilvy & Mather advertising agency in the mid-'70s, succeeding founder David Ogilvy, died Saturday. John Elliott Jr. started work in advertising in 1945 and retired in 1981. Notable quote: "Big ideas are so ...READ»

LEADERSHIP   |  Comment

Small Ideas Die


Relevancy Score: 100
Wed Feb 28, 2007 at 1:00 PM

"Unless your advertising is built on a big idea, it will pass like a ship in the night." -- David Ogilvy (1911-1999), Legendary advertising executive A friend of mine recently showed me his book of dreams. He's a residential real ...READ»

LEADERSHIP   |  4 comments

Leading Ideas: Don't Be Afraid to Show Shortcomings


Relevancy Score: 90
Thu Oct 5, 2006 at 12:51 PM

"I always tell prospective clients about the chinks in our armor. I have noticed that when an antique dealer draws my attention to flaws in a piece of furniture, he wins my confidence." -- David Ogilvy (1911-1999), Confessions of an ...READ»

STEVE JOBS   |  Comment

What Would These 12 Business Leaders Do Today?

BY David Brier
Relevancy Score: 90
Thu Nov 5, 2009 at 10:40 PM

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

BRAND   |  Comment

Henry Kissinger had a Point

BY David Brier
Relevancy Score: 88
Mon Aug 17, 2009 at 7:51 PM

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

BRAND   |  Comment

Like Life, Branding Needs Vision Too

BY David Brier
Relevancy Score: 86
Tue Aug 11, 2009 at 6:44 PM

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

ADVERTISING + PR   |  8 comments

A New Tool for Measuring Ad ROI: eBay

BY Linda Tischler
Relevancy Score: 60
Tue Mar 28, 2006 at 2:13 PM

David Ogilvy's old saw, "I know that half my advertising works, I just don't know which half," has become less of a joke these days, with CMOs desperate to show CEOs that their multimillion-dollar ad budgets actually produce results. ...READ»

EXPERT   |  Comment

Aiming high ye blogger?

BY VJ Misra
Relevancy Score: 60
Wed Aug 26, 2009 at 10:30 PM

Aiming high ye blogger? Keep trying…you may actually end up as a powerful expert blogger in your field.READ»

CREATIVITY AND INNOVATION   |  1 comment

Blowing Out Advertising's Walls

BY Linda Tischler
Relevancy Score: 53
Wed Dec 19, 2007 at 7:54 AM

What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»

RE:CON GEL 2004   |  3 comments

The People Behind the Pages

BY Heath Row
Relevancy Score: 46
Fri Apr 30, 2004 at 1:27 PM

Scott Heiferman is cofounder of Meetup and Fotolog. His GEL talk made the case that business people should be in the people business. What follows is a partial transcript of his remarks: There's an old book called Confessions of an ...READ»

INNOVATION   |  Comment

Whatever Happened to Globalization?

BY William C. Taylor
Relevancy Score: 40
Wed Dec 19, 2007 at 12:05 AM

One of the world's most powerful advertising executives, Martin Sorrell, offers a provocative set of ideas about doing business around the world. His biggest worry: "It's all too easy to get out of touch with what's really going on."READ»

   |  Comment

Rocking the Jolly Roger

BY Tim Manners
Relevancy Score: 40
Tue Jul 8, 2008 at 5:45 PM

Oh, whatever will the music business do for pirates now that it has enticed Sean Fanning to walk its plank? Maybe it will come to understand piracy as a driver of sales and marketing strategy, instead of as a reason to hire lawyers ...READ»

Kenan Samms
ADVERTISING   |  Comment

An Out Of The Sandbox Advertising Idea

BY Dana Severson
Relevancy Score: 40
Fri Oct 2, 2009 at 3:06 PM

It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all ...READ»

Kenan Samms
BRAND CALIBRATION   |  2 comments

Who Gets "It"? NFL Players Association Doesn’t

BY Alder Crocker
Relevancy Score: 38
Mon Dec 1, 2008 at 8:15 PM

I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those meetings, but I simply can’t explain the new campaign for the NFL Players Association ...READ»

design rule
MICHAEL CANNELL   |  Comment

Do You Obey Design Rules?

BY Michael Cannell
Relevancy Score: 37
Thu Jun 4, 2009 at 11:40 AM

A new book upholds—and subverts—51 common catchphrases for design.READ»

LEADERSHIP   |  4 comments

The Near-Sighted CEO

BY Heath Row
Relevancy Score: 36
Fri Oct 29, 2004 at 2:03 PM

In yesterday's Financial Times, columnist John Gapper makes the case that top organizational leaders don't need to be innovative -- that can be left to their underlings. Contrasting David Ogilvy and Martin Sorrell -- both of whom ...READ»

Kenan Samms
ADVERTISING   |  1 comment

Web Site is Pretty, But Your Traffic is Ugly — Here’s an Idea!

BY Dana Severson
Relevancy Score: 34
Fri Aug 21, 2009 at 3:17 PM

Alright, so your products are great, your customer service is next to none and your website sucks! Wait ... what? That’s right, you’ve eked out enough online sales to pay the grunts and keep the lights on, but you’ve now been ...READ»

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Ten Habits of Incompetent Managers

BY Margaret Heffernan
Relevancy Score: 33
Tue Jul 8, 2008 at 5:49 PM

How do you identify the members of your team that could sink it? Get an expert's tips on the signs you should look for. READ»

Kenan Samms
ADVERTISING   |  Comment

Potential Customers Are Just Driving By, It’s a Doggone Shame!

BY Dana Severson
Relevancy Score: 33
Tue Sep 1, 2009 at 3:07 PM

If you’re like me (most people are not), you have two children – plus one on the way, three cats and two dogs. Whew! With all of that chaos under one roof, it’s incredibly important that the kids play by the rules, the cats ... ...READ»

Kenan Samms
ADVERTISING   |  Comment

Ant Qaeda: Guerilla Marketing is the Best Weapon of Defense

BY Dana Severson
Relevancy Score: 30
Thu Sep 17, 2009 at 3:19 PM

Is it just me or are the ants taking over the United States this year? Maybe it’s a Midwest thing, but having spent a fair amount of time outside over the past week, I’m convinced that colonies of ants are plotting some sort of ...READ»

Kenan Samms
ADVERTISING   |  Comment

Gigantic Prophylactic Serves as a Good Opportunity to Talk About S.E.X.

BY Dana Severson
Relevancy Score: 30
Mon Nov 16, 2009 at 3:41 PM

As a father of three Idea Heroes in the making, it’s troublesome to me that there is a lack of marketing around the topic of safe sex.READ»

Kenan Samms
ADVERTISING   |  Comment

Who Gets “It”?: Not United Technologies

BY Alder Crocker
Relevancy Score: 29
Fri Jun 13, 2008 at 4:08 PM

The one thing about the United Technologies corporate print advertising campaign I’m glad about: I haven’t seen it in any recent business magazine issues. And that’s about it. Yes, I think UTC is an exceptional global ...READ»

Kenan Samms
ADVERTISING   |  Comment

Free Billboard Ad To Build a Brand

BY Dana Severson
Relevancy Score: 23
Fri Oct 23, 2009 at 11:44 PM

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»

Kenan Samms
ADVERTISING   |  Comment

An Ad That Won’t Make You Throw Up At 35,000 Feet

BY Dana Severson
Relevancy Score: 23
Sun Nov 1, 2009 at 11:30 PM

I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should ...READ»

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