Related Content: David Ogilvy

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Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

BY DJ Francis
Relevancy Score: 100

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»

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Small Ideas Die

BY Fast Company Staff
Relevancy Score: 100

"Unless your advertising is built on a big idea, it will pass like a ship in the night." -- David Ogilvy (1911-1999), Legendary advertising executive A friend of mine recently showed me his book of dreams. He's a residential real ...READ»

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Rest in Peace

BY Heath Row
Relevancy Score: 100

An executive who led the Ogilvy & Mather advertising agency in the mid-'70s, succeeding founder David Ogilvy, died Saturday. John Elliott Jr. started work in advertising in 1945 and retired in 1981. Notable quote: "Big ideas are so ...READ»

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Storytelling and Influence: Learn How to Get What You Want

BY Kaihan Krippendorff
Relevancy Score: 90

Many great ideas fail because the person who presents them cannot sell them effectively into their organization, investors, employees, etc. You must now think strategically about how you will communicate so that your idea builds support.READ»

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Leading Ideas: Don't Be Afraid to Show Shortcomings

BY Fast Company Staff
Relevancy Score: 90

"I always tell prospective clients about the chinks in our armor. I have noticed that when an antique dealer draws my attention to flaws in a piece of furniture, he wins my confidence." -- David Ogilvy (1911-1999), Confessions of an ...READ»

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What Would These 12 Business Leaders Do Today?

BY David Brier
Relevancy Score: 90

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

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Henry Kissinger had a Point

BY David Brier
Relevancy Score: 88

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

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Like Life, Branding Needs Vision Too

BY David Brier
Relevancy Score: 86

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

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Aiming high ye blogger?

BY VJ Misra
Relevancy Score: 60

Aiming high ye blogger? Keep trying…you may actually end up as a powerful expert blogger in your field.READ»

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A New Tool for Measuring Ad ROI: eBay

BY Linda Tischler
Relevancy Score: 60

David Ogilvy's old saw, "I know that half my advertising works, I just don't know which half," has become less of a joke these days, with CMOs desperate to show CEOs that their multimillion-dollar ad budgets actually produce results. ...READ»

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Blowing Out Advertising's Walls

BY Linda Tischler
Relevancy Score: 53

What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»

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The People Behind the Pages

BY Heath Row
Relevancy Score: 46

Scott Heiferman is cofounder of Meetup and Fotolog. His GEL talk made the case that business people should be in the people business. What follows is a partial transcript of his remarks: There's an old book called Confessions of an ...READ»

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Gigantic Prophylactic Serves as a Good Opportunity to Talk About S-E-X

BY Dana Severson
Relevancy Score: 42

Raise your hand if you are promiscuous. Come on, don't be shy ... you're in the company of friends here. Having a hunger for casual sexual relationships is nothing to be ashamed of. That is of course assuming that it's consensual, ...READ»

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An Out Of The Sandbox Advertising Idea

BY Dana Severson
Relevancy Score: 40

It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all ...READ»

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Rocking the Jolly Roger

BY Tim Manners
Relevancy Score: 40

Oh, whatever will the music business do for pirates now that it has enticed Sean Fanning to walk its plank? Maybe it will come to understand piracy as a driver of sales and marketing strategy, instead of as a reason to hire lawyers ...READ»

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Whatever Happened to Globalization?

BY William C. Taylor
Relevancy Score: 40

One of the world's most powerful advertising executives, Martin Sorrell, offers a provocative set of ideas about doing business around the world. His biggest worry: "It's all too easy to get out of touch with what's really going on."READ»

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Who Gets "It"? NFL Players Association Doesn’t

BY Alder Crocker
Relevancy Score: 38

I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those meetings, but I simply can’t explain the new campaign for the NFL Players Association ...READ»

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Do You Obey Design Rules?

BY Michael Cannell
Relevancy Score: 37

A new book upholds—and subverts—51 common catchphrases for design.READ»

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The Near-Sighted CEO

BY Heath Row
Relevancy Score: 36

In yesterday's Financial Times, columnist John Gapper makes the case that top organizational leaders don't need to be innovative -- that can be left to their underlings. Contrasting David Ogilvy and Martin Sorrell -- both of whom ...READ»

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Web Site is Pretty, But Your Traffic is Ugly — Here’s an Idea!

BY Dana Severson
Relevancy Score: 34

Alright, so your products are great, your customer service is next to none and your website sucks! Wait ... what? That’s right, you’ve eked out enough online sales to pay the grunts and keep the lights on, but you’ve now been ...READ»

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Ten Habits of Incompetent Managers

BY Margaret Heffernan
Relevancy Score: 33

How do you identify the members of your team that could sink it? Get an expert's tips on the signs you should look for. READ»

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Potential Customers Are Just Driving By, It’s a Doggone Shame!

BY Dana Severson
Relevancy Score: 33

If you’re like me (most people are not), you have two children – plus one on the way, three cats and two dogs. Whew! With all of that chaos under one roof, it’s incredibly important that the kids play by the rules, the cats ... ...READ»

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Ant Qaeda: Guerilla Marketing is the Best Weapon of Defense

BY Dana Severson
Relevancy Score: 30

Is it just me or are the ants taking over the United States this year? Maybe it’s a Midwest thing, but having spent a fair amount of time outside over the past week, I’m convinced that colonies of ants are plotting some sort of ...READ»

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Who Gets “It”?: Not United Technologies

BY Alder Crocker
Relevancy Score: 29

The one thing about the United Technologies corporate print advertising campaign I’m glad about: I haven’t seen it in any recent business magazine issues. And that’s about it. Yes, I think UTC is an exceptional global ...READ»

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Free Billboard Ad To Build a Brand

BY Dana Severson
Relevancy Score: 23

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»

Topic: David Ogilvy