Related Content: David Brier

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Branding Humor for Professionals Who Need a Break

BY David Brier
Relevancy Score: 100

It's one of the questions one gets during introductory conversations...READ»

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Apple's Secret Branding Formula

BY David Brier
Relevancy Score: 100

As seen in Brisbaine Times of Australia, this illuminates the often crooked path to a remarkable brand.READ»

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How to Maintain Brand Elevation in 2010 With No Loss of Cabin Pressure

BY David Brier
Relevancy Score: 99

What does branding expert David Brier have to say about overcoming one of the key obstacles to effective branding?READ»

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Two Branding Gurus Tell Their Side of the Story, Part 1

BY David Brier
Relevancy Score: 98

What do you get when you get two industry experts to share their views on branding, from two distinct areas of application? READ»

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What is Your Logo Saying About You?

BY David Brier
Relevancy Score: 96

Since people see your logo every day, what's it saying about you when you're not looking?READ»

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The Sh*tty Brand in 3 Easy Steps (infographic)

BY David Brier
Relevancy Score: 94

Brand identity expert David Brier has seen the good, the bad, and the ugly side of branding over the last 30 years. Isolating the factors that make one brand crappy and another great, here is an infographic that helps to isolate and eliminate crap from your brand.READ»

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How to Check If Your Brand is a Me-Too Brand

BY David Brier
Relevancy Score: 90

The worst thing a company can do to its brand is have a product that IS different yet pitch in a way that sounds the same as the competitor's.READ»

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Henry Kissinger had a Point

BY David Brier
Relevancy Score: 90

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

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What Sexuality Taught Us About Branding (and Why Being Average Sucks)

BY David Brier
Relevancy Score: 90

The brand lesson was right there in front of us, if only we weren't preoccupied with our hormones.READ»

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Words We Live By: How Certain Brands Defy Gravity

BY David Brier
Relevancy Score: 90

I urge you to develop a brand that melts in your mouth, not in your hand, and that way, we’ll leave the light on for you, so you can have it your way. So let you fingers do the walking so we can help you avoid resorting to the ol’ plop, plop, fizz, fizz remedy. Just do it.READ»

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Like Life, Branding Needs Vision Too

BY David Brier
Relevancy Score: 88

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

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Why idsgn.org is the Best Design Site on the Web

BY David Brier
Relevancy Score: 86

A new blog on design is showing how complacent and lazy everyone became, and the excitement they're building is leaving all others in the dust.READ»

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Becoming a Cause for Celebration

BY David Brier
Relevancy Score: 83

Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have ANYTHING in common?READ»

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Why I Wrote "The Lucky Brand"

BY David Brier
Relevancy Score: 79

Brand identity expert David Brier doesn't believe in luck. With 26,000 products coming out each year, you're looking at how your brand will fare. In the words of "Dirty" Harry Callahan (played by Clint Eastwood, "I know what you're thinking.... Do I feel lucky? Well, do ya, punk?"READ»

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What the iPad Taught Us

BY David Brier
Relevancy Score: 78

After a weekend of Apple selling its newest offering in the order of $150 million in revenue, I was inspired to ask, "What do these other players — IBM, Warner Brothers, and Microsoft have in common — that we can all learn from?"READ»

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I Have One Word for Gap's New Identity

BY David Brier
Relevancy Score: 75

With Gap's new identity, it has become another brand falling into the graveyard of trite, meaningless "logos" that are so forgettable, the "amnesia" it's causing is being named a new disorder: Gapititus. And right now, in the design and branding community, it's an epidemic.READ»

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Why Clichés are Death in Branding

BY David Brier
Relevancy Score: 71

What role does complacency have in achieving a me-too brand? READ»

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A Fast Thought for Fast Branding Professionals

BY David Brier
Relevancy Score: 68

The first in a series of Fast Ideas for the Fast Company community from brand identity specialist David Brier.READ»

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The Hard-to-Swallow Truth About Branding

BY David Brier
Relevancy Score: 64

If Starbucks can lose its brand mojo, do you think your brand can remain immune to erosion? Plus, the 5 questions you must ask yourself right now.READ»

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The Les Grossman School of Branding

BY David Brier
Relevancy Score: 56

Brand identity expert David Brier shares how Les Grossman (played by Tom Cruise) showed us how a highly unrefined, foul-mouthed Hollywood heavyweight producer can steal the show at the 2010 MTV Movie Awards ... while leaving behind some branding lessons to live by.READ»

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The "We've-Always-Done-It-This-Way" Trap

BY David Brier
Relevancy Score: 54

If you ever run into obstacles affecting change with your brand, here's a quick argument why people around you should listen up.READ»

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Why I Chose Sound for my Tweets by David Brier

BY David Brier
Relevancy Score: 52

Today marks the launch of B.R.A.N.D. which is my series of sound bites covering everything and anything to do with branding.READ»

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Why I created the BRANDS THAT DEFY GRAVITY group on LinkedIn by David Brier

BY David Brier
Relevancy Score: 51

LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»

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Brand Partnering: YouTube and the Guggenheim?

BY David Brier
Relevancy Score: 45

Brand identity expert David Brier asks, "If you launched a cultural video celebration about 'what's next' with these two distinct culture brands, how would you brand it?"READ»

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Why Good Brands Fail

BY David Brier
Relevancy Score: 43

Is your brand underperforming? Do inferior brands position your brand, putting you in a defensive role having to "prove" your brand's superiority? Are you sick of your brand blending in, rather than standing out? Herein lays the problem. And the cure.READ»

Topic: David Brier