Brand identity expert David Brier has seen the good, the bad, and the ugly side of branding over the last 30 years. Isolating the factors that make one brand crappy and another great, here is an infographic that helps to isolate and eliminate crap from your brand.READ»
With Gap's new identity, it has become another brand falling into the graveyard of trite, meaningless "logos" that are so forgettable, the "amnesia" it's causing is being named a new disorder: Gapititus. And right now, in the design and branding community, it's an epidemic.READ»
Is your brand underperforming? Do inferior brands position your brand, putting you in a defensive role having to "prove" your brand's superiority? Are you sick of your brand blending in, rather than standing out? Herein lays the problem. And the cure.READ»
Brand identity expert David Brier asks, "If you launched a cultural video celebration about 'what's next' with these two distinct culture brands, how would you brand it?"READ»
If Starbucks can lose its brand mojo, do you think your brand can remain immune to erosion? Plus, the 5 questions you must ask yourself right now.READ»
Brand identity expert David Brier, along with Word Jedi Marlene Hamerling, bring you The Dirty Dozen, shedding new light on the old maxim that sex sells.READ»
Brand identity expert David Brier shares how Les Grossman (played by Tom Cruise) showed us how a highly unrefined, foul-mouthed Hollywood heavyweight producer can steal the show at the 2010 MTV Movie Awards ... while leaving behind some branding lessons to live by.READ»
Brand veteran David Brier unveils the secret weapon that "magical" creative business leaders use to outperform the competition, again and again...READ»
Brand identity expert David Brier doesn't believe in luck. With 26,000 products coming out each year, you're looking at how your brand will fare. In the words of "Dirty" Harry Callahan (played by Clint Eastwood, "I know what you're thinking.... Do I feel lucky? Well, do ya, punk?"READ»
After a weekend of Apple selling its newest offering in the order of $150 million in revenue, I was inspired to ask, "What do these other players — IBM, Warner Brothers, and Microsoft have in common — that we can all learn from?"READ»
LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»
Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»
