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Topic: Dave Ridley

  
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Southwest Lands in Two "Overpriced, Underserved" South Carolina Airports

Dave Ridley made good on his word. Southwest’s senior VP for marketing and revenue management said that the discount carrier chooses to add destinations based on whether a city’s airport is "overpriced and underserved" and ...READ»

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Bumped Passengers, Fines Aside, "It's All About Relationships" for Southwest Airlines

Southwest has pissed off its fair share of customers, bumping more of them from oversold flights than any other carrier last year. You don't have to look to far to find disgruntled flyers saying things such as, "I have always flown ...READ»

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Fast Ideas for Slow Times

Innovation within limits is the order of the day. Here, three rules for conservative creativity.READ»