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Topic: Dave Balter

  
MARKETING   |  Comment

Good vs. Evil Word-of-Mouth Marketing

BY Jackie Huba
Relevancy Score: 95
Thu Aug 12, 2004 at 2:38 PM

A few weeks ago in Chicago, Ben McConnell and I attended an exploratory meeting of the new Word of Mouth Marketing Association (WOMMA), which was formed in May. It's high time for an organization dedicated to legitimizing ...READ»

SALES + MARKETING   |  2 comments

Epidemic, Buzz, and Experimental Marketing

BY Heath Row
Relevancy Score: 75
Mon Nov 3, 2003 at 4:38 PM

Dave Balter is CEO of BzzAgent. David Scott Carlick is a venture fellow with Vantage Point Venture Partners. Dan Mechem serves as VP for Intelliseek. David Reis leads DEI Worldwide. And Samantha Skey is VP of the convergent marketing ...READ»

SALES + MARKETING   |  1 comment

Hotel Me No Secrets II

BY Heath Row
Relevancy Score: 44
Tue Nov 4, 2003 at 9:46 AM

Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR." Not only ...READ»

   |  1 comment

Word of Mouth: The Real Deal

BY Karen Post
Relevancy Score: 32
Tue Jul 8, 2008 at 5:47 PM

There was a huge silence in the Disney Resort meeting room. An audience member stood up, microphone in hand, poised to ask a question, and instead voiced his opinion to nearly 500 marketers, brand managers, agency folks, and business ...READ»