A few weeks ago in Chicago, Ben McConnell and I attended an exploratory meeting of the new Word of Mouth Marketing Association (WOMMA), which was formed in May.
It's high time for an organization dedicated to legitimizing ...READ»
Dave Balter is CEO of BzzAgent. David Scott Carlick is a venture fellow with Vantage Point Venture Partners. Dan Mechem serves as VP for Intelliseek. David Reis leads DEI Worldwide. And Samantha Skey is VP of the convergent marketing ...READ»
Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR."
Not only ...READ»
There was a huge silence in the Disney Resort meeting room. An audience member stood up, microphone in hand, poised to ask a question, and instead voiced his opinion to nearly 500 marketers, brand managers, agency folks, and business ...READ»
