BY Scott Kirsner
Relevancy Score: 17
Wed Dec 19, 2007 at 12:40 AM
How does an established corporate giant (in this case, Delta Air Lines) respond to disastrous economic circumstances and the rise of a new breed of competitors that operate by different rules? By creating a whole new operation (in this case, Song) that runs by those rules, and then trying to fly beyond the competition. Here's a behind-the-scenes look at the ambitious flight plan and bumpy launch of an internal startup.READ»
