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Topic: Dan Wieden

  

Home Court Advantage

This agency plays by jungle-gym rules.READ»

Creative Space

Wieden+Kennedy's new headquarters has one design goal: to help its people live creative lives. It also has a secret weapon: The Portland Institute for Contemporary Art is a tenant.READ»

INNOVATION   |  Comment

The Year of Learning Dangerously

"12," an advertising school launched by an ad agency, is an "incredibly messy" education in solving real-world problems.READ»

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Inside the Urban Demographic Mindset

About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»

burger king ad

The 10 Most Creative People in Marketing and Advertising

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»

Nine Ways to Fix a Broken Brand

The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?READ»

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BRANIFF   |  1 comment

Ad Doc 'Art & Copy': The Real 'Mad Men'

The documentary Art & Copy, the advertising documentary about the industry's creative greats and the campaigns that made them will have its New York premiere at IFC on Tuesday, May 5 as part of the One Club's Creative Week.READ»