I recently reviewed the book "Made to Stick: Why Some Ideas Survive and Others Die," by Chip Heath and Dan Heath.
In it, they state "To strip an idea down to its core, we must be masters of exclusion. We must relentlessly ...READ»
BYKatie Barry Relevancy Score: 99 Wed Oct 21, 2009 at 4:19 PM
"A Problem-Solver's Guide to Copycatting" is an article by Dan Heath and Chip Heath for Fast Company. The article looks at how P&G explored biomimicry with the aid of the San Diego Zoo for innovation inspiration. They state, ...READ»
BYDJ Francis Relevancy Score: 77 Mon Mar 17, 2008 at 7:07 AM
BG and I were driving to work yesterday when I commented on a radio
ad. She said she hadn’t even noticed it and I can’t say I’m surprised.
It was a car ad from one of the big companies - Ford or Chevy, I think
- and it made ...READ»
BYClay Dillow Relevancy Score: 76 Mon Jun 22, 2009 at 2:07 PM
Why do Americans need to attach creation myths to everything, including the origins of our most visible business ventures? We idealize the lone inventor over the company man, the garage over the office space. We tell the story of ...READ»
BYWendy Marx Relevancy Score: 66 Wed Aug 15, 2007 at 10:24 AM
What does John F. Kennedy’s challenge to put a man on the moon have to do with personal branding?
A lot it turns out, according to Chip Heath and his brother, Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others ...READ»
BYDonna Karlin Relevancy Score: 64 Wed May 23, 2007 at 10:12 PM
Have you ever found yourself taking for granted that everyone else knew exactly what you knew and didn’t begin to think that might not be the case? What would it mean if we assumed others didn’t know what we knew? If we started ...READ»
BY Dan Heath Relevancy Score: 58 Sat Nov 14, 2009 at 11:00 AM
CV.v2 asks: I am putting together a resume for the first time since the days when I listed student-club memberships and honor rolls on it. Any advice for making a resume stick?READ»
BY Dan Heath Relevancy Score: 55 Mon Nov 16, 2009 at 10:28 AM
Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?READ»
Leadership is creating the possibility of a future
that wasn't going to happen
and then enrolling others
into taking action to fulfill that future.
- Ivan Rosenberg, CEO, Frontier Associates
Through The ...READ»
BYDan Heath Relevancy Score: 50 Wed Mar 18, 2009 at 1:00 PM
We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»
BYChris Dannen Relevancy Score: 46 Mon Nov 2, 2009 at 4:37 PM
Several big-box retailers scared the hell out of book publishers two weeks ago by announcing they'd be selling popular hardcover books below cost. Fearing that the discounts would put permanent downward pressure on book prices, the ...READ»
BYDan Heath Relevancy Score: 42 Wed Oct 28, 2009 at 1:35 PM
Q: Next week I'm making a presentation to some colleagues at work. (It basically outlines an approach for promoting one of our products in 2010.) My first draft of the presentation was 42 slides, and my team hit the roof. They say we ...READ»
