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Topic: Dan Heath

  
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Turning Vitamins Into Aspirin: Consumers and the "Felt Need"

Dan Heath and Chip Heath explain why it's not enough to give people something they need.READ»

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Updates

Flight-information company ITA Software, featured in February's "Ready for Takeoff," is on board to be snapped up by Google for $700 million. Google says it has no plans to sell airline tickets online, but if the deal is okayed by ...READ»

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Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change

To succeed on the path to change, say Dan Heath and Chip Heath, you have to eliminate ambiguity.READ»

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My Favorite Books for Bosses

In thinking about the process of writing "Good Boss, Bad Boss", and more broadly, about the set of books that I believe every boss should read, I came up with a list of my favorites.READ»

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What CSR and Nonprofit Leaders Are Reading - Part I

It's always fun to find out what others are reading and peruse their book shelves. Here's a glimpse at the summer reading lists of a variety of people from business, nonprofits, and corporate social responsibility.READ»

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13 Business Books That Will Blow Your Mind

There are business books that teach you how to balance your ledger, hire the right people, and manage your cash flow. These aren't those books. These are the books that open your mind to new ways of doing business. Take a look at these 13 mind-blowing business books and add your own suggestions on what was left out.READ»

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Team Coordination Is Key in Businesses

Dan Heath and Chip Heath explain why we tend to neglect coordination -- and suggest how to fix it.READ»

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Too Much Knowledge Can Kill Your Product Launch

I recently had the opportunity to participate in a sales call for a company that sells energy efficiency solutions. The technology is ground breaking and delivers significant energy savings. World class companies are already ...READ»

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Made to Stick: Watch the Game Film

Dan Heath and Chip Heath ask, Have you been looking closely enough at your business?READ»

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Inbox

Learning Your APPs Great story (" 'A' Is for App"). I found it so fascinating that kids as young as 3 are discovering technology; the breadth of what they're doing is amazing. Plus, the piece delves into how these apps and ...READ»

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Don't Recruit Next Generation Talent, Grow It

Dan Heath and Chip Heath explain why you should grow your next generation of talent, not recruit it.READ»

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Made to Stick: The Birth of a Sticky Idea

After seeing a strikingly effective ad campaign, Dan Heath and Chip Heath wonder whether sodas will be the next cigarettes.READ»

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Jared: The Power Story

What's more interesting, that Subway offers seven sandwiches that are under six grams of fat or that those sandwiches helped a guy with a 60-inch waist get off the fast track to heart attack station? Answer: The story of Jared, of ...READ»

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Business Advice From Van Halen

Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems.READ»

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Don't Fix Problems, Scale Up Success

This article reviews Chip and Dan Heath's "Switch."READ»

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Switch: Don't Solve Problems--Copy Success

An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.READ»

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Why We Redesigned Our Magazine

"Does this outfit still work?" That's a question I ask my wife way too often, after I pull out an older garment from my closet or drawer. Bell-bottom pants. Skinny ties. Pleated anything. Clothing goes in and out of style, rising in ...READ»

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Reader Feedback: November 2009

On Capitalism "If the surge of corporate power was going to leave governments relatively impotent," Noreena Hertz argues in "Cassandra's Revenge," "then those corporations themselves needed to fill the void." Asking corporations to ...READ»

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Ask Dan: Think Different

Dear Dan, I'm frustrated. My firm just paid for a market-research study and one of the findings was that the customers in our market can barely tell my firm apart from any of our rivals. It's humbling because we've always prided ...READ»

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Ask Dan Heath: Patience Is THE Virtue

Dear Dan, After 15 years of marketing for Fortune 500 companies, we're going to publish Diamond's Dog Dish®, a series of free postcards delivered to dog-lovers' inboxes bringing them a daily dose of "creature culture" with the goal ...READ»

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Ask Dan Heath: How Do I Turn 'Too Picky' Into 'Pick Me'?

I'm a home inspector, and I'm looking for ideas on how to generate more business and outflank my competitor who has copied me (flattered?) in so many ways. Two of my competitors (partners) promote themselves like this: "Why hire one ...READ»

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Ask Dan Heath: The Problem With Monthly Reports

Dear Dan, Everybody on my team is required to submit a monthly report. Always have been, always will be. Every single month, though, I have to chase some people down to turn it in, like it's a surprise to them that it's due. I've ...READ»

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Ask Dan Heath: The Scared Straight Approach to Teens, Texting, and Driving

Dear Dan, My daughter turned 16 about six months ago, so naturally I am terrified of her getting in a wreck. To make matters worse, I rode with her recently and she started texting while she was driving! I gave her an earful but ...READ»

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How to Make Corporate Training Rock

How one team transformed a training binder into must-see TV.READ»

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A Problem-Solver's Guide to Copycatting

Instead, look for the folks who have already solved them.READ»