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Topic: DaimlerChrysler AG

  

Slipping Into the Future

Jeremy Bentham took over last year as CEO of Royal Dutch/Shell's hydrogen business. Here's his advice on how a big company can prepare for big change.READ MORE

Fill 'er Up With Hydrogen

The California Fuel-Cell Partnership looks to go without gas.READ MORE

Merger Meltdown

The voracious corporate appetite for mergers in recent years has caused a bad case of indigestion for mega companies like AOL Time Warner, DaimlerChrysler, and J.P. Morgan Chase. Do these partnerships add up to less than the sum of their parts?READ MORE

The Super-Green Big-Rig Truck

It's no surprise that engineers and designers are furiously trying to green long-haul tractor trailors. Just like airplanes, the profit margins are small, so ekeing out a 10% improvement in fuel efficiency is big news. And ...READ MORE

Driving Innovation

Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ MORE

Vehicles for Change

Design has long been important to the automobile industry. This spring, Motor Trends approached six respected automotive designers and educators about their designs for tomorrow and asked, "What's on your mind?" Leaders and ...READ MORE

In Search of the New World (of Work)

Three companies -- pioneers in vastly different industries, each founded on a compelling competitive force -- point the way to success in the new economy.READ MORE

The Rescue Squad

Dubbed "the rescue squad" because it has won so many high-profile, high-stakes, high-speed cases for American big business, Gibson, Dunn Crutcher explains how it operates -- and wins -- with efficiency, flexibility, and speed.READ MORE

Advertisers in Issue 39

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Index to advertisers

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So Long Daimler and Thanks for All the Gas

Nine years ago popular wisdom held that the well-heeled maker of Mercedes-Benz would rescue down-on-its luck Chrysler. Today we pick over the remains of the transnational automotive colossus wondering whether this was a doomed ...READ MORE

Design - Freeman Thomas

"Car designers need to create a story. Every car provides an opportunity to create an adventure."READ MORE

Advertisers in Issue 40

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More or Less

Readers respond to our Web-exclusive series about layoffs with harrowing anecdotes, harsh criticism, and hard-boiled advice. Join the debate online now.READ MORE

Advertisers -- Issue 50

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Advertisers - Issue 52

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Advertisers in Issue 41

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Radical Collaboration: Triathlons Are the New Golf

Golf has always been considered the ultimate business-oriented game, with plenty of opportunity to talk shop on the course and afterwards at the 19th hole. If you're a Collaborator and want to form a real bond, however, maybe it's ...READ MORE

Advertisers - Issue 51

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Think Lean

If you want to change how your company works, then change how your people think. According to the creators of a five-day mental boot camp located in the heartland of the automobile business, the first thing to think about is how to get lean.READ MORE

Innovation Scorecard

When it comes to alternative and renewable energy, it's not enough to have the coolest non-oil-using eco-friendly widget.READ MORE

Keeping the Crisis in Chrysler

Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of a disaster and making them company policy.READ MORE

Balance is Bunk!

It's the central myth of the modern workplace: With a few compromises, you can have it all. But it's all wrong, and it's making us crazy. Here's how to have a life anyway.READ MORE

Advertisers in Issue 35

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Fast Break 2002

Is there a beach vacation in your future? Then consider this cutting-edge gear.READ MORE