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Topic: DaimlerChrysler AG

  
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chrisyeazelll

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Georgetown Chrysler Dealer Committed to Restoring Confidence in Brand

Mac Haik, a Georgetown Dodge Chrysler Jeep dealer, is focused on helping restore Chrysler Group’s consumer confidence during 2010. The company is currently undergoing restructuring.READ»

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US Online America Group

US Online America GroupREAD»

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Behind the Rebranding Campaign of Wal-Mart’s Scarlet Woman

Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.READ»

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The Super-Green Big-Rig Truck

It's no surprise that engineers and designers are furiously trying to green long-haul tractor trailors. Just like airplanes, the profit margins are small, so ekeing out a 10% improvement in fuel efficiency is big news. And ...READ»

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Talent & Careers: Beverly Kaye and Sharon Jordan-Evans

Beverly Kaye is the founder and CEO of Career Systems International and one of the nation's leading authorities on career issues in the workplace. Her groundbreaking career development, talent retention, and mentoring programs have ...READ»

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Driving Innovation

Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ»

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Merger Meltdown

The voracious corporate appetite for mergers in recent years has caused a bad case of indigestion for mega companies like AOL Time Warner, DaimlerChrysler, and J.P. Morgan Chase. Do these partnerships add up to less than the sum of their parts?READ»

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The Rescue Squad

Dubbed "the rescue squad" because it has won so many high-profile, high-stakes, high-speed cases for American big business, Gibson, Dunn Crutcher explains how it operates -- and wins -- with efficiency, flexibility, and speed.READ»

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Get With the Program: Smart Strategies for Online Teaching

A startup with real vision, class.com is reinventing teaching for the 21st century. Corporate trainers would do well to watch how high-school kids learn online.READ»

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Game Theory

The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?READ»

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More or Less

Readers respond to our Web-exclusive series about layoffs with harrowing anecdotes, harsh criticism, and hard-boiled advice. Join the debate online now.READ»

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How Brendan Ryan Got His Groove Back

The CEO of advertising giant FCB Worldwide tells how his company bounced back after a huge client defected. Learn why he salutes smart memos and a stringent no-jerks policy.READ»

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Open Source for the Open Road

But will Markus Merz's wheels ever hit pavement?READ»

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Innovation Scorecard

When it comes to alternative and renewable energy, it's not enough to have the coolest non-oil-using eco-friendly widget.READ»

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Rebel Yell

The motorcycle fanatics at Confederate Motor Co. build high-performance, handmade $62,000 bikes -- fewer than 100 a year. Should Harley worry?READ»

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Keeping the Crisis in Chrysler

Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of a disaster and making them company policy.READ»

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Slipping Into the Future

Jeremy Bentham took over last year as CEO of Royal Dutch/Shell's hydrogen business. Here's his advice on how a big company can prepare for big change.READ»

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Balance is Bunk!

It's the central myth of the modern workplace: With a few compromises, you can have it all. But it's all wrong, and it's making us crazy. Here's how to have a life anyway.READ»

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Green Power

Thanks to soaring fuel prices, lots of creative energy is being applied to alternative energy. The time may finally have come for these three champions of on-the-verge technologies.READ»

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The Truth Shall Set You Free

For the past 23 years, Harbour and Associates has told U.S. automakers what they don't want to hear--that they're inefficient and uncompetitive. Here's why knowing the worst about yourself can be the best thing that ever happened to you.READ»

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Truck Wars

The nation's package-delivery giants are racing to test and adopt cleaner engine technologies. Here's how their fleets compare.READ»

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It's a Blog World After All

Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).READ»

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Man of Mystery

Ram Charan lives nowhere and goes everywhere, consulting for the largest and most powerful companies seven days a week, 365 days a year. Work is all he does, and all he wants to do. But even more than his dedication, it's his insights that have won him the ear of hundreds of top managers. Find out why.READ»

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Fill 'er Up With Hydrogen

The California Fuel-Cell Partnership looks to go without gas.READ»