Topic: Da Vinci

Innovate or Perish

I was almost in tears yesterday. After a long meeting with a group of bankers, who simply couldn't finalise on a name for their new brand loyalty program, I was asking to myself, 'Why can't these people do a simple thing as ...READ»

Biomimicry: Nature-Inspired Designs

The inventor of Velcro ripped cockleburs from his dog's fur. Da Vinci and the Wright brothers studied birds in flight. And now a rising number of designers are looking to nature for inspiration. Companies as diverse as Boeing, Ford, General Electric, Herman Miller, HP, IBM, Kraft, Nike, and Patagonia are welcoming biologists to the design lab. Here's a sampling of Mother Nature at work.READ»

• 2008 Masters of Design
• Biomimicry: Design Inspirations from Nature
• The Vision of John Maeda

Trying Times for Indy

A week before his obsessively anticipated Indiana Jones and the Kingdom of the Crystal Skull opens in U.S theaters, George Lucas has a reason to bite his fingernails--and not just because Iron Man seems to already have become the ...READ»

Never Mind! Pepsi Pulls Much-loathed Tropicana Packaging

Laid up with the flu recently, my daughter sent her boyfriend out for chicken soup and orange juice. What he brought back appalled her. "There was this carton of juice on the counter that looked like the generic supermarket ...READ»

Drama In The House Of Dell

Just over a year ago Dell loudly proclaimed it was going to turn the advertising industry on it's head by creating the new client-agency model. The high-stakes battle for the account meant that Dell would drop its current roster of ...READ»