Topic: DDB Worldwide Communications Group Inc.

Un-Uglyfying Americans

Business for Diplomatic Action, which seeks to educate Americans working abroad that being better world citizens translates into increased success in business, has started distributing "World Citizen's Guide," a booklet to help curb ...READ»

Marketing 101: What You Need to Know

We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Traditional media has tremendous reach, yet is increasingly marked as mental spam. Brand managers can easily measure their success, yet no longer have complete control. It’s difficult for marketers and business leaders to navigate through the challenging times many businesses face. There are so many variables to consider, finding the optimal path is difficult and...READ»

A Hairy Experience

Ah, those wacky Metrosexuals! Not content to get facials and pedicures like the ladies, unhappily hirsute fellas now have a new frontier to exfoliate. And we're not talking back hair here. How can we say this politely? Think of this ...READ»

Stuff of the Month

Web sites, a book about pride, the new iPod, and Randall Rothenberg's take on Madison Avenue's Ad of the Month.READ»

Brand That I Love

As global affection for American brands wanes, can business do what government can't: make Brand U.S.A. cool again?READ»

The Brand Called Obama

Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why.READ»

• How to Build a Brand Like Obama
• The Brand Called President
• How Obama Won It With the Web

The Digital Marketing Guide

How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigs, but far outweighed by…READ»

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

• 8 Buzz-worthy Advertising Campaigns
• How to Build a Brand Like Obama
• What Makes a Brand Authentic?

Mad Men, George Lois, and Advertising's Creative Revolution

In the wake of Mad Men's Season Two finale, legendary profanity-spewing ad man George Lois checks in with his own take on the golden age of Madison Avenue. (Hint: he thinks it ain't the same these days.)READ»

Feedback

magazine/126/hope-for-hydrogen.htmlREAD»

• Hope for Hydrogen

Al Jazeera's (Global) Mission

Can an English-language news network with radioactive DNA actually be good for Brand America? U.S. business better hope so.READ»

Don't Burn Out!

Unit of OneREAD»