Topic: DC Comics Inc.

A Lesson From Dillon, Texas: Brands Shouldn't Be Afraid of Vulnerability

Traditionally, while marketers might have talked about empathizing with customers, it was a stretch for brands to display humanity. Then, people became less responsive to un-human brands. No group better encapsulates the appeal of flawed, human heroes than the characters of "Friday Night Lights." On the current season, we've seen two brands embrace vulnerability: Sears and Under Armour.READ»

iCensus

Who matters in Apple nation.READ»

• Apple Nation

Watchmen: Adapting a Masterpiece for the Movie Screen

How do you adapt a book that has been compared to Citizen Kane into a film? How do you honor a dense literary work while making it digestible to the mainstream public? The answer, I learned at a press event today, is carefully and ...READ»

The Wide, Wide World of Heroes

NBC's Heroes racked up the network's top-selling DVD for 2007 by cultivating die-hard fans with extensions of the show's fantasy world across every form of media (while selling plenty of additional advertising against those extensions ...READ»

• Rebel Alliance

Rebel Alliance

How a small band of sci-fi geeks is leading Hollywood into a new era.READ»

• Why You'll Be Watching More and More TV On Your Computer
• The Wide, Wide World of Heroes

Superman and Retroactive Creator's Rights

The news got out this weekend that a Judge awarded co-creation rights to the family of Jerry Siegel, one of the two creators of Superman. DC Comics, thus Warner Bros., is no longer the sole owner of the famous character. There ...READ»

Datebook

Critical calendar listings for July 2005.READ»

Wonder Whedon

It has been revealed that Joss Whedon, creator of Buffy the Vampire Slayer, will direct a Wonder Woman film. This continues the trend of AOL Time Warner finally pushing their DC Comics properties, catching up with Marvel and their ...READ»