The author of the blog What's Your Brand Mantra responds to Mike Smock and Curt Sahakian's Guru Red Manifesto, challenging one of their points.
Taking on the idea that the customer is not your friend -- and that it's not always ...READ»
Mike Smock and Curt Sahakian now offer the Guru Red Manifesto online, proposing a 52-point plan to improve organizational agility, assertiveness, cohesiveness, and subtlety. While the PDF version may make for an easier read, the ...READ»
