Topic: Cultural Anthropology

Every Move You Make

Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»

Ethno-shopno

Ethnography has become the "research" technique of choice in new product Development, and for good reason. Getting into an environment, experiencing and observing, are the best way to learn true user needs for any product or ...READ»

Ethno-shopno

Ethnography has become the "research" technique of choice in new product Development, and for good reason. Getting into an environment, experiencing and observing, are the best way to learn true user needs for any product or ...READ»

Anthropologists Go Native in the Corporate Village

Get me Margaret Mead! The biggest names in business -- GM, Intel, Nynex -- enlist anthropologists to decode the rituals of corporate life.READ»

Three Keys to Co-creation

Co-creation was a big topic at today's Innovative Marketing Conference, and David Sutherland of the Launch Institute provided a useful framework for thinking about how and where to involve customers (and others) in the offer ...READ»

Design's Growth

Despite the growing demand for designers in the business world, there remains a dearth of qualified designers.READ»

Rowing, Team-building, Winning, and Businesses

The confluence of business and social interests! It is too much fun! Look at this one. Harvard Business Review’s September issue features a piece called “Lessons from the Oxford and Cambridge Boat Race.” As an ...READ»

Market Research Panopticon

A full-page story in the Financial Times (March 1, page 9) waxed lyrical about 'reality tv for the boardroom' and went on to describe the use of video footage to 'reduce the growing distance between the corporate elite and ...READ»

Three High-Tech Tools for Understanding Consumer Behavior

These three products, while not specifically intended for customer research purposes, each have valuable features that can capture the customer’s perspective accurately and efficiently.READ»

• Rob Tannen's Designing for Humans Blog