These three products, while not specifically intended for customer research purposes, each have valuable features that can capture the customer’s perspective accurately and efficiently.READ»
The confluence of business and social interests! It is too much fun! Look at this one.
Harvard Business Review’s September issue features a piece called “Lessons from the Oxford and Cambridge Boat Race.” As an ...READ»
Ethnography has become the "research" technique of choice in new product Development, and for good reason. Getting into an environment, experiencing and observing, are the best way to learn true user needs for any product or ...READ»
Ethnography has become the "research" technique of choice in new product Development, and for good reason. Getting into an environment, experiencing and observing, are the best way to learn true user needs for any product or ...READ»
Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»
Co-creation was a big topic at today's Innovative Marketing Conference, and David Sutherland of the Launch Institute provided a useful framework for thinking about how and where to involve customers (and others) in the offer ...READ»
A full-page story in the Financial Times (March 1, page 9) waxed lyrical about 'reality tv for the boardroom' and went on to describe the use of video footage to 'reduce the growing distance between the corporate elite and ...READ»
