Topic: Corante Innovative Marketing Conference

Compensation for Spreading Word of Mouth Marketing?

Relevancy Score: 92
Sat Jun 10, 2006 at 9:40 AM

At yesterday's 2006 Corante Innovative Marketing Conference, Larry Weber had this to say about word of marketing: "Compensation is a big red flag for word of mouth marketing.....true word of mouth is transparent ...READ»

MARKETING BLOGJAM | 13 comments

Closing Remarks: The Changing Face of Marketing

Relevancy Score: 92
Sat Jun 10, 2006 at 10:25 AM

From closing remarks by Columbia's Berndt Schmitt at the 2006 Corante Innovative Marketing Conference: Here's what *hasn't* changed about marketing: We still need to develop products, we stll need strategy, we still need ...READ»

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The 3 I's versus the 3 A's

Relevancy Score: 91
Thu Jun 8, 2006 at 3:32 PM

I’m here at the Corante Innovative Marketing Conference and engaged in an interesting dialogue about attention lead by John Hagel. To start John made a profound point saying that Old School Marketing is represented by the three ...READ»

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John Hagel on Attention Scarcity and its Effect on Marketing

Relevancy Score: 47
Thu Jun 8, 2006 at 1:48 PM

Live from the Corante Innovative Marketing Conference -- John Hagel set the challenge for the second round of table discussions. In short, the challenge he posed is: The new scarcity = attention; there has been a profound shift in ...READ»

MARKETING BLOGJAM | 5 comments

Many Channels, Many Messages, Many Problems for PR

Relevancy Score: 33
Sat Jun 10, 2006 at 10:15 AM

From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference: The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»

MARKETING BLOGJAM | 1 comment

Where Does Design "Live" in a Company?

Relevancy Score: 23
Fri Jun 9, 2006 at 9:53 AM

Day two of the Corante Innovative Marketing Conference was kicked off by a talk from Deepak Advani, SVP and CMO of Lenovo. Advani was talking about how innovation works on a practical basis at Lenovo. As part of his answer came this ...READ»