Topic: Coors Light

NFL Kickoff Weekend

"How do we bring back casual fans?" Mark Waller, the NFL's SVP of marketing and sales, asks rhetorically. Well, are you ready for some football ... and some event-driven marketing? Kickoff Weekend is a clever marketing construct ...READ»

Now September 2009

September MON TUE WED THU FRI SAT SUN   01 02 03 04 05 06 07 08 09 10 1 ...READ»

• Numerology: National Honey Month
• Hobnob: Clinton Global Initiative

My, What Big Roses You Have!

A new Coors Light survey found that 44 percent of men spend more time planning for Super Bowl Sunday than they do Valentine's Day. So how are men making up for their paucity of planning? With their checkbook, of course. A National ...READ»

Invention, or Innovation?

In their forthcoming book, "The Design of Things to Come: How Ordinary People Create Extraordinary Products," Craig Vogel, Jonathan Cagan, and Peter Boatwright draw a distinction between invention and "pragmatic innovation." An ...READ»

Reviewing Gillette's New Fusion 5-Blade Razor: Insert Your Own Damn Shaving Pun

As someone who has obsessed, analyzed, and quested for the perfect shave for as long as I’ve had facial hair, Christmas came early yesterday, in the form of an invitation Gillette extended to the press to come to a boutique midtown ...READ»

We all go to the same place. Let us go there slowly.

Carlo Petrini and the 60,000 members of the slow food movement don't just want to change how we eat. They want to change how we live.READ»