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Topic: Columbia Business School

  
MARKETING BLOGJAM   |  3 comments

Marketing BlogJam Begins!


Relevancy Score: 100
Thu Jun 8, 2006 at 7:24 AM

Is it live, or is it Memorex?... Today, marketing to consumers is sometimes both, and sometimes neither -- and certainly nothing like your father's marketing environment. Top issues facing marketers will be addressed live on-stage at ...READ»

SOCIAL ENTREPRENEURSHIP   |  Comment

(Social) Capital Ideas

BY Heath Row
Relevancy Score: 100
Thu Apr 22, 2004 at 5:39 PM

The winners of this year's Global Social Venture Competition, a contest run by the Haas School of Business, Columbia Business School, and London Business School, were announced last week. Studying more than 125 entries by MBA ...READ»

BUSINESS   |  Comment

Reader Generated Economic Indicators - How *You* Know We're Hosed

BY Ellen McGirt
Relevancy Score: 91
Tue Oct 21, 2008 at 4:45 PM

Also known as the "'I'd Gladly Pay You Tuesday for A Gewurztraminer Today' Index", an eagle eyed trend watcher spots an alarming spike in cash-strapped oenophiles.READ»

   |  Comment

Making Innovation Work


Relevancy Score: 85
Tue Mar 18, 2008 at 3:55 PM

Your article on Bell Labs innovation ("Mad Scientist," February) was spot-on. The notion of approaching innovation systematically and being ruthless about the allocation of resources to it (plus ensuring that the established ...READ»

RE:CON WTF 2004   |  Comment

Market Failure in the Media Sector

BY Heath Row
Relevancy Score: 76
Sat Apr 3, 2004 at 10:52 AM

Eli Noam is a professor of economics and finance at the Columbia Business School, as well as director of the Columbia Institute for Tele-Information (CITI). CITI is a research center that concentrates on strategy, management, and ...READ»

MARKETING BLOGJAM   |  Comment

Max Lenderman Interview: Delivering Brand Promise and Consumer Empowerment


Relevancy Score: 73
Fri Jun 9, 2006 at 7:28 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks ...READ»

MARKETING BLOGJAM   |  Comment

Johnnie Moore & John Winsor Interview: Co-creation Is About Passion


Relevancy Score: 73
Fri Jun 9, 2006 at 1:38 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»

MARKETING BLOGJAM   |  Comment

Dianne Hessan Interview: The Power of Communities


Relevancy Score: 73
Fri Jun 9, 2006 at 3:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Dianne Hessan, President and CEO of Communispace Corporation, ...READ»

MARKETING BLOGJAM   |  Comment

Deepak Advani Interview: Driving Lenovo Awareness


Relevancy Score: 73
Fri Jun 9, 2006 at 2:35 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»

MARKETING BLOGJAM   |  Comment

David Sutherland Interview: The Role of Marketing in the Innovation Process


Relevancy Score: 73
Fri Jun 9, 2006 at 12:24 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»

MARKETING BLOGJAM   |  Comment

Larry Weber Interview: Getting PR's Act Together


Relevancy Score: 73
Fri Jun 9, 2006 at 7:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing ...READ»

MARKETING BLOGJAM   |  1 comment

Marketing BlogJam Update


Relevancy Score: 71
Thu May 25, 2006 at 12:04 PM

Just a reminder that FC Now will host a Marketing BlogJam in two weeks, led by several bloggers from Corante. They'll be covering the 2006 Innovative Marketing Conference presented by blog site Corante and the Center on Global Brand ...READ»

MARKETING BLOGJAM   |  Comment

Focus on the IMC

BY Heath Row
Relevancy Score: 70
Fri Jun 9, 2006 at 4:01 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. So far today, I've made the following lenses on the different ...READ»

MARKETING BLOGJAM   |  Comment

Bernd Schmitt Interview: Is the Message Getting Through to Marketers?


Relevancy Score: 66
Thu Jun 8, 2006 at 3:34 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global ...READ»

MARKETING BLOGJAM   |  Comment

Eric Mankin Interview: The Degrees of Making Co-creation Work


Relevancy Score: 63
Fri Jun 9, 2006 at 10:54 AM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: Eric Mankin, PhD, Executive Director of Babson Executive Education, ...READ»

SCHOOL REFORM   |  2 comments

MBA Front Lines

BY Fast Company
Relevancy Score: 62
Wed Dec 19, 2007 at 8:28 AM

Professors, faculty members, and second-year students at ten of America's most recognized business schools contribute survival advice and lessons.READ»

   |  1 comment

Learning, Leading

BY Fiona Haley
Relevancy Score: 57
Wed Dec 19, 2007 at 8:49 AM

Fast Company's guide to exploring executive educationREAD»

   |  1 comment

What's Broken in Marketing?

BY David Rogers
Relevancy Score: 53
Thu Jun 8, 2006 at 4:41 PM

Listening in on a group discussion of senior marketers on "The Future of the Marketing Department" led by David Weinberger at the 2006 Innovative Marketing Conference (by Corante and the Center on Global Brand Leadership at Columbia ...READ»

INNOVATION   |  Comment

Strategy Unmasked

BY Jennifer Vilaga
Relevancy Score: 50
Wed Dec 19, 2007 at 7:52 AM

Create a breakthrough strategy like PG and GE -- or suffer, suffer, suffer.READ»

MARKETING BLOGJAM   |  3 comments

Marketing BlogJam


Relevancy Score: 43
Thu May 11, 2006 at 5:12 PM

For two days in June, FC Now will host a marketing blogjam in connection with the 2006 Innovative Marketing Conference presented by blog site Corante and the Center on Global Brand Leadership of Columbia Business School. Throughout ...READ»

SCHOOL REFORM   |  Comment

Colin Johnson

BY Anni Layne
Relevancy Score: 42
Wed Dec 19, 2007 at 8:28 AM

Columbia Business SchoolREAD»

BEST   |  Comment

Top 50 MBA Programs Online Resume Books at Your Fingertips

BY Ryan Pratt
Relevancy Score: 40
Mon Jul 21, 2008 at 4:18 PM

Top 50 MBA Programs Online Resume Books at Your Fingertips If you want top-tier business talent to fill positions in your office, look here first! MBA student and alumni online resume books are available to order right now! ...READ»

SCHOOL REFORM   |  1 comment

Get Smart Part Two: Recruiting Report

BY Anni Layne
Relevancy Score: 40
Wed Dec 19, 2007 at 9:14 AM

Banking and consulting remain strong on B-school campuses, while techies spurn startups in favor of infrastructure companies and well-funded firms.READ»

MARKETING BLOGJAM   |  Comment

Craig Newmark Interview: The Role of the Marketer is Changing


Relevancy Score: 37
Fri Jun 9, 2006 at 6:55 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Craig Newmark, Founder of craigslist.org, talks about trust, ...READ»

HEALTH CARE   |  Comment

Between The Lines

BY Fast Company
Relevancy Score: 34
Wed Dec 19, 2007 at 7:47 AM

The stories behind this issue's stories.READ»

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