Topic: Coca-Cola Classic

Reviving Old Brands II

In response to a previous FC Now entry about some recent attempts to revitalize long-standing brands, Danielle brings up an interesting conspiracy theory about the names of Coke and McDonald's new CMO's. Can we please note the irony ...READ»

The Brand Called... Who? VIII

We may have discovered the earliest instance of a family naming a child after a commercial brand. The Scotsman reports that in the year 1379 -- 1379! -- a couple named its daughter Diot Coke. Now, Coke was yet to be a brand -- it was ...READ»

Have You Seen the Five Faces of Genius?

Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style.READ»

Chris Lowe: Time to Get Real

Who: Chris Lowe

Title: Chief marketing officer, Coca-Cola North America

Where: Atlanta, Georgia

Challenge: Teach the world to love Coke...again.READ»

The Sustainable Cola Wars March On With Coke's "Commitment 2020" Plan

The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»

Brands on the Brain

Want some more information about the science behind the recent study on how brand affinity can affect brain activity? Last week, Samuel McClure and his colleagues published a paper in the science journal Neuron. In "Neural Correlates ...READ»

Yo Homey: CP+B Revamps Famous Coke Ad for New Generation

When I visited Miami ad agency Crispin Porter + Bogusky this past winter, there was some buzz crackling within the office that Coca-Cola may soon become a new client. There were winks and nods of "stay tuned," but nothing ...READ»

Three Lessons in "Rational" Prices Raising Ethical Questions

1. Mets Play Hardball More than any other major-league baseball team, the New York Mets have tinkered with variable ticket prices that fluctuate in tandem with "platinum" game times (say, summer weekends) and ...READ»

• Why Your Gut Is More Ethical Than Your Brain

Blak or Blech?

I stepped off the subway last week and up the stairs, only to be assaulted by my familiar group of free-paper hawkers, Falun Gong supporters and lunch menu litterers. I didn't give any of them a second look, but then, suddenly, I saw ...READ»

How to Fix Coca-Cola

What to do when a brand goes flat.READ»

Larry Weber on the Future of Marketing

(Roughly transcirbed, live, from an interview by Lois Kelley at the 2006 Innovative Marketing Conference) A few provocative comments from Larry Weber, founder W2 (namesake of Weber Shandwick and more): THE PURPOSE OF THE MARKETING ...READ»

Coca-Cola's Bringing Fizzy Milk to the Masses

For those of you who don't like the taste of flat milk, Coca-Cola is coming to the rescue with Vio, a concoction made of skim milk mixed with sparkling water, fruit flavoring, and cane sugar. It sounds slightly nauseating, but Coke ...READ»

Electronic Mugen Beer, Coke and Soda Can Pull Keychain

Electronic Mugen Beer, Coke and Soda Can Pull Keychain Open up Beer, Coke and Soda again again and again. Get and feel the moment when you open up the can, fizzling cool sounds endlessly, yeah!!!READ»

Interbrand’s 2009 Best Global Brands: Coke #1, Google Rising

Coke remains the most powerful “syrup turned secret formula” in the world. Remarkably, a small beverage company from the 1800s turned into and sustained itself as a global icon. Interbrand, which just released its annual list of top 100 brands, declares Coke the #1 brand for 10 years running. Its brand value of $68 billion is the majority of its $128 billion enterprise value. The big gainer on this year’s list is Google, which rose 25% to…READ»

Inside Coke's "Freestyle" Soda Fountain

The new-fangled touchscreen gizmo has more in common with medical devices than with traditional soda fountains.READ»

Soda Pop Missteps

On this day in 1985, Coca-Cola announced a change in the Coke formula. While many people thought that it might have been a gambit to increase interest in the original formula, the move to New Coke was, in fact, a major misstep. After ...READ»

Digital Matters -- Issue 45

"Customers expect more than a coupon from P G."READ»

All About Yves

Not long ago, Yves Béhar was a self-described "slumlord" to cover his rent. Now he's a superstar.READ»

Reading Fast Company as Rewarding as Sex, Study Suggests

A new study has found that the pursuit of knowledge is as rewarding as eating or drinking--they're all actions that light up the same happy parts of the brain. READ»

Letter From the Editor: The Best Rivalry in Business, Refreshed

When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»

What's Love Got to Do With It?

A reality check from Tina Turner for brand managers: most customer/brand relationships are marriages of convenience not finding a soul-mate. There are plenty of annulments, divorces, and lots of sleeping around. Keep a brand ...READ»

"Buyology" Illuminates Unlikely Marriage of Science and Consumerism

In "Buyology: Truth and Lies About Why We Buy," out this week, global branding expert Martin Lindstrom skips consumer surveys and focus groups and instead takes a peek at consumers’ brains.READ»

Beverage Package Designs and the Fashion Shows They Inspire

They taste delicious, but how do they look? In a universe of beverage options, packaging helps separate a brand from its competitors. READ»

Change Agent - John Dooner

There are few moments as disheartening in business as the day that your most important customer decides to start doing business with someone else. Ad man John Dooner turned just such a moment into a source of change and renewal for his giant agency.READ»

Masters of Design 2009

This year's design issue features an array of dazzling talent: Coke's pop artist David Butler, Pentagram's infomaniac Lisa Strausfeld, the impresario David Rockwell, British architect David Adjaye, and the maestro of Italian design, Alberto Alessi. Plus, the women reinventing consumer electronics, China's answer to Nike and more...READ»