Coca-Cola's recent sustainable efforts have been admirable, with green vending machines, a partnership with carbon-tracking Hara Software, and its "Commitment 2020" plan. Now the company is putting its abilities to the test by ...READ»
Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style.READ»
For those of you who don't like the taste of flat milk, Coca-Cola is coming to the rescue with Vio, a concoction made of skim milk mixed with sparkling water, fruit flavoring, and cane sugar. It sounds slightly nauseating, but Coke ...READ»
The myriad beads of perspiration on the side of the Coke can above represent Coke's previous virtual marketing plan. This is a company that has struggled so badly to define its digital identity, that it once had seven different ...READ»
Electronic Mugen Beer, Coke and Soda Can Pull Keychain
Open up Beer, Coke and Soda again again and again.
Get and feel the moment when you open up the can,
fizzling cool sounds endlessly, yeah!!!READ»
Coke remains the most powerful “syrup turned secret formula” in the world. Remarkably, a small beverage company from the 1800s turned into and sustained itself as a global icon. Interbrand, which just released its annual list of top 100 brands, declares Coke the #1 brand for 10 years running. Its brand value of $68 billion is the majority of its $128 billion enterprise value. The big gainer on this year’s list is Google, which rose 25% to…READ»
Ever wondered if there's someone out there right now who looks like you, and who just happens to be drinking a Coke? Well...no, neither have I. But Coke is dipping its toe into social network and face recognition tech to tell you this ...READ»
Coke has officially taken the lead in the ongoing sustainable cola wars with a pledge to cut hydrofluorocarbon (HFC), a potent greenhouse gas, from all vending machines and coolers by 2015. Pepsi, your move.READ»
One week in and already Coke's attempt to re-brand its digital identity is looking slightly schizophrenic. The company that proclaimed it was done acquiring frivolous domain names in favor of using existing social media to help ...READ»
On this day in 1985, Coca-Cola announced a change in the Coke formula. While many people thought that it might have been a gambit to increase interest in the original formula, the move to New Coke was, in fact, a major misstep. After ...READ»
We may have discovered the earliest instance of a family naming a child after a commercial brand. The Scotsman reports that in the year 1379 -- 1379! -- a couple named its daughter Diot Coke. Now, Coke was yet to be a brand -- it was ...READ»
1. Mets Play Hardball
More than any other major-league baseball team, the New York Mets have tinkered with variable ticket prices that fluctuate in tandem with "platinum" game times (say, summer weekends) and ...READ»
The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»
(Roughly transcirbed, live, from an interview by Lois Kelley at the 2006 Innovative Marketing Conference)
A few provocative comments from Larry Weber, founder W2 (namesake of Weber Shandwick and more):
THE PURPOSE OF THE MARKETING ...READ»
Did you know Coke uses BPA, the dreaded leaching chemical, in cans of soda? Neither did I, and Coke's shareholders aren't happy about the situation.READ»
I stepped off the subway last week and up the stairs, only to be assaulted by my familiar group of free-paper hawkers, Falun Gong supporters and lunch menu litterers. I didn't give any of them a second look, but then, suddenly, I saw ...READ»
Now you can have your Coke and sit on it too.
On the eve of the world's biggest furniture fair, two classic brands--Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair--are announcing the rainbow-hued progeny ...READ»
In response to a previous FC Now entry about some recent attempts to revitalize long-standing brands, Danielle brings up an interesting conspiracy theory about the names of Coke and McDonald's new CMO's.
Can we please note the irony ...READ»
When I visited Miami ad agency Crispin Porter + Bogusky this past winter, there was some buzz crackling within the office that Coca-Cola may soon become a new client. There were winks and nods of "stay tuned," but nothing ...READ»
Want some more information about the science behind the recent study on how brand affinity can affect brain activity? Last week, Samuel McClure and his colleagues published a paper in the science journal Neuron. In "Neural Correlates ...READ»
