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Topic: Coca-Cola Classic

  
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The Best Olympics Have the Ugliest Mascots - London 2012 Is Going to Be Awesome

Fear not, earthlings. The uglier the mascot, the more successful the games. Trust us on this one.READ»

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Coke's Freestyle Machines Ready to Rock Tongues With 104 Flavors

 Coca-Cola is about to light the rocket beneath a project that may, with luck, slightly reinvent the brand for the 21st Century: It's ready to take its amazing Freestyle drinks makers mainstream, with 104 user-controlled ...READ»

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How Can Social Media Save Print? With A Simple iPhone App

Social Media and print are at odds - and as we know, social media is on its way up while print is on its way out. A recent development, however, may provide print its most powerful platform yet..... (Just scroll down to skip to the solution.) READ»

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Coca-Cola Faces Anger From Shareholders About Use of BPA in Cans [UPDATE]

Did you know Coke uses BPA, the dreaded leaching chemical, in cans of soda? Neither did I, and Coke's shareholders aren't happy about the situation.READ»

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Bolivia Slips Coke Back Into "Coca-Colla"

Any self-respecting Coke addict knows that the sugary soft drink once contained trace amounts of cocaine. Now Bolivia is putting coca leaves in a suspiciously similar-sounding fizzy drink: Coca-Colla. That's not a typo, the drink is ...READ»

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Playing Tens: The CLO, CRO and CSO

In the sixth post of their 7-part series, John Elkington and Charmian Love look at how CLOs, CROs and CSOs are coping with the new wild cards dealt by environmental, social and governance challenges.READ»

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Coke + Emeco: Get Hitched, Spawn Chairs

Now you can have your Coke and sit on it too. On the eve of the world's biggest furniture fair, two classic brands--Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair--are announcing the rainbow-hued progeny ...READ»

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Expect Tablet PC Ads to Be More Like TV Product Placements, Says Yahoo

Yahoo's got its eye firmly fixed on the tablet PC revolution, and the potential for new profits: It's been working on a whole new advertising system with the glossy PCs in mind. With Apple's rumored iAd system en route, it looks like ...READ»

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Remember: When Bad Products Happen to Big Companies

Twenty-five years ago today, Coca-Cola execs tried to give their flagging brand a lift by replacing the original drink with New Coke. Turns out people preferred the old taste, and the reformulated soda quickly lost its fizz. Here's a look at other product launches that got lots of buzz -- and majorly flopped.READ»

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Made to Stick: The Birth of a Sticky Idea

After seeing a strikingly effective ad campaign, Dan Heath and Chip Heath wonder whether sodas will be the next cigarettes.READ»

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What's the Square Root of Sustainability? This Coke Bottle

A concept by design student Andrew Kim envisions Coke's famous bottle as a more efficient shape.READ»

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Return of the CLMs

As the saying goes, if something is working why stop doing it? The topic of CLMs, aka Career Limiting Moves, has generated over 10 times my normal mail volume, all from people telling me stories about CLMs ...READ»

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Susan Wu, Cofounder and CEO of Ohai

The U.S. virtual goods market will jump 60% this year to $1.6 billion, and analysts estimate worldwide annual revenue could reach $10 billion -- the equivalent of Hollywood's 2009 box-office earnings. Founder of online-gaming firm Ohai, Susan Wu knew that virtual goods (products that exist only online) made real money, and she went after the digital wares like a hot commodity.READ»

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How to Build Your Brand, Not Just Your Business.

Companies such as Target, Apple, and Coke spend in the neighborhood of millions of dollars every year just to make sure consumers remember their name and recognize their logos. Now, the internet is quite different, no longer do you have to have a bank account in the six figures to help build your brand. Today the only thing stopping you is your own creativity, as the internet make's it anyone's game. READ»

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Why Companies are in the Mobilization Business

Writing from the United States, where the government seems to escape dysfunction only when blizzards shut its doors, it is tempting to look to business or NGOs for solutions to economic difficulties.And in fact, many companies are ...READ»

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Coke's Interactive Fountain Machine

Get a look inside Coke's new interactive fountain machine in this CNBC segment.READ»

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Is the Bloom Box Energy Server the Future of Plug and Play Electricity?

After 8 years in stealth mode, Bloom Energy has finally revealed all about its Bloom Box fuel cell device (AKA the Bloom Energy Server).READ»

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Winter Olympics Sponsor Smackdown: Red Bull vs. Coke

The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»

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Masculinity in Crisis: Superbowl Ads Reveal Changing Gender Identities

The Superbowl has long been one of man’s last havens of masculinity–beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his own. Yet, the...READ»

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My Thoughts On the 2010 Superbowl Ads

I was unimpressed with most/all of the advertising during last night's Superbowl -- and I know I am not alone.  There are, of course, several different lines of attack I could level against the brand and advertising ...READ»

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The Coke Challenge: Zero Waste at the Olympics

Coca-Cola's recent sustainable efforts have been admirable, with green vending machines, a partnership with carbon-tracking Hara Software, and its "Commitment 2020" plan. Now the company is putting its abilities to the test by ...READ»

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Coca-Cola's New Video Proves Brand Happiness Can Be Viral

The new "Happiness Machine" video made by Coke is a model for how brands can create that moment of delight with their consumers.READ»

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Inspiring Innovation Series: Workshop Wonders

It should come as no surprise to our readers that collaboration has been identified as one of the top trends of 2010. Collaboration is nothing new. People have been collaborating for eternity. In fact, Charles Darwin once...READ»

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Coke's Dept. of Fannovation

One week in and already Coke's attempt to re-brand its digital identity is looking slightly schizophrenic. The company that proclaimed it was done acquiring frivolous domain names in favor of using existing social media to help ...READ»

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Coke Pours In-House Social Media Experiments Down the Drain

The myriad beads of perspiration on the side of the Coke can above represent Coke's previous virtual marketing plan. This is a company that has struggled so badly to define its digital identity, that it once had seven different ...READ»