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Topic: Clyde Smith

  
TECHNOLOGY   |  Comment

Technology: Better Business Through Blogging

BY Clyde Smith
Relevancy Score: 100
Sun Aug 26, 2007 at 9:53 PM

I'm unhappy to say that I'm leaving FC Experts just as I was hoping to dig into the topic of the business of blogging. However I can certainly leave you with a few relevant links on that topic before saying goodbye. I recently ...READ»

TECHNOLOGY   |  1 comment

Technology: Blogging as a Web 2.0 Entry Point or You Still Have Time to Catch the Cluetrain!

BY Clyde Smith
Relevancy Score: 75
Thu Jul 19, 2007 at 1:38 PM

Last post I looked at the John Mackey disaster and introduced the idea of blogging as an entry point to Web 2.0, an idea that needs to be clarified before continuing. Rather than attempting to answer the question, "What is Web 2.0", ...READ»

INNOVATION   |  3 comments

Nightclub Wristband Marketing Goes National

BY Clyde Smith
Relevancy Score: 55
Thu Jan 25, 2007 at 9:25 PM

Though finding new places to put ads is not my favorite marketing game, I'm very interested in Billboard Bands' nightclub wristbands advertising network. I've certainly seen branding placements on wristbands before, usually for ...READ»

INNOVATION   |  1 comment

Old Spice, MINI USA & Jeep As Media Companies

BY Clyde Smith
Relevancy Score: 45
Tue Feb 20, 2007 at 10:53 PM

One of my big interests related to branded entertainment is in entertainment properties with which the brand owner essentially takes on the role of a media company. Recent examples that have caught my eye all turn out to focus on ...READ»

INNOVATION   |  5 comments

Experiential Marketing: A Rose By Many Other Names

BY Clyde Smith
Relevancy Score: 38
Tue Dec 19, 2006 at 6:48 PM

I'd like to introduce my presence at Fast Company with a few thoughts about my blogging focus, Experiential Marketing, a fairly new term with an incredible range of definitions. Rather than attempting to pin down the correct ...READ»

INNOVATION   |  4 comments

Marketing High School Musical, Pt. 2: The Concert

BY Clyde Smith
Relevancy Score: 34
Mon Jan 22, 2007 at 5:28 PM

Zac Attack: An Unauthorized Biography High School Musical: The Concert [not to be confused with the stage show] takes the cross-marketing universe of High School Musical [the tv movie] on the road in a collection of songs from ...READ»

TECHNOLOGY   |  2 comments

Technology: John Mackey & Blogging as a Web 2.0 Entry Point

BY Clyde Smith
Relevancy Score: 30
Sun Jul 15, 2007 at 12:36 PM

The undercover online discussion board activity of Whole Foods' CEO John Mackey is already a great lesson in the challenges faced by corporations in a Web 2.0 communication environment and an excellent place to start my fresh ...READ»

INNOVATION   |  Comment

Emerging Entertainment Power Players: Bill Clinton & the Seminole Tribe

BY Clyde Smith
Relevancy Score: 29
Tue Mar 6, 2007 at 12:21 PM

Seminole Tribe of Florida Chairman Mitchell Cypress signs a ceremonial resolution to finalize the Tribe's acquisition of Hard Rock International. (PRNewsFoto/Seminole Tribe of Florida) During the last couple of weeks in which ...READ»

INNOVATION   |  3 comments

Innovation: I Thought This Would Be My Last Post at Fast Company

BY Clyde Smith
Relevancy Score: 28
Sun Jul 8, 2007 at 10:47 PM

Free Ozzfest Announcement, Feb. '07 I thought this post was to be my last at Fast Company so I wanted it to be a good one. No, I wanted it to be a great one. But, as it turns out, this is not my final post at all. But if this ...READ»

INNOVATION   |  2 comments

Guerilla Marketing in Post 9/11 America

BY Clyde Smith
Relevancy Score: 27
Wed Feb 7, 2007 at 9:07 PM

Zebro on Boston's Aqua Teen Bomb Scare [NSFW] At first I was hesitant to write about the electronic ads for Aqua Teen Hunger Force that set off the Boston Lite-Brite evacuations because, once I saw a picture of one of the devices, ...READ»

INNOVATION   |  Comment

A Reintroduction: From Experiential to Entertainment Marketing

BY Clyde Smith
Relevancy Score: 26
Thu Jan 11, 2007 at 10:38 PM

Way back last year I introduced myself as the new Experiential Marketing blogger at Fast Company. Though I'm fascinated by the topic, I also found this approach taking me in an overly academic direction as I attempted follow-up ...READ»

INNOVATION   |  1 comment

Ambush Marketers, Swag Suites & HP at Sundance

BY Clyde Smith
Relevancy Score: 23
Fri Feb 2, 2007 at 12:51 AM

The North Face and Lexus present The Ice Lounge, a hospitality lounge built to bring together celebrities, filmmakers, media and the environmental community. (PRNewsFoto/The Ice Lounge) Though one usually thinks movie marketing ...READ»

INNOVATION   |  Comment

Marketing High School Musical, Pt. 1: The Movie

BY Clyde Smith
Relevancy Score: 20
Wed Jan 17, 2007 at 7:59 PM

High School Musical Soundtrack The soundtrack for the Disney Channel's made-for-tweens tv movie High School Musical was the top selling album of 2006 and the dvd did ok too. Just about everyone that writes about High School ...READ»

INNOVATION   |  Comment

Can Russell Simmons Unite the Hip-Hop Community on The Web?

BY April Joyner
Relevancy Score: 12
Wed Sep 10, 2008 at 4:51 PM

Back in 2000 hip-hop mogul Russell Simmons bankrolled the short-lived hip-hop news, entertainment, and community Website 360hiphop.com. Now he and a group of investors are trying again.READ»