Companies must take control of their own brand message and use their own media to do so when possible. LeBron James' control of ESPN's own show, to announce his jump from the Cleveland Cavaliers to the Miami Heat NBA Franchise, was ...READ»
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.READ»
Depending on who you talk to, Cleveland forward Lebron James may or
may not be the best basketball player alive. But nobody can deny his
greatness: he scored the last 25 points in a conference finals overtime
game against the ...READ»
For-profit higher-education programs are booming -- even Jack Welch has signed on. Can market-driven schools award online diplomas that graduates are proud of?READ»
Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»
EBay and other scrappy online outfits have created a legitimate $2 billion--plus secondary market for seats at concerts and sports events--and a risky new world for Ticketmaster.READ»
For five years, as I researched how certain companies provide consistently great service, I heard the same refrain: 'Our people are our most important asset.' Trouble was, I heard that just as often from companies with terrible service.READ»
You don’t care that every time your team gets to the NBA Finals the rest of the country shrugs. You don’t mind that the nickname for your best player is “The Big Fundamental.” You could care less that your team might be the ...READ»
LeBron James is good for the NBA and the game of basketball. With style, sizzle and a lunch-bucket work ethic, LeBron of the Cleveland Cavaliers is an upbeat spokesman for the league. He plays hard on the court, but disappears off ...READ»
In a previous entry, I talked about my rock star neighbor who, at the ripe old age of nine, has already started his own business specializing in lawn maintenance, pet sitting, auto detailing, and beverages/snacks. If you’re ...READ»
