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Topic: Claudia Kotchka

  

The Interpreter

Claudia Kotchka glides from the design world to the business world and back with ease. Now she has to teach 110,000 employees at Procter Gamble to do the same thing.READ»

P&G on "How to Change Company DNA"

On the heels of reading Fast Company's Masters of Design issue, I attended the International Brand Design Conference and heard Claudia Kotchka present on the design imperative facing consumer goods manufacturers. Kotchka leads A.G. ...READ»

alton brown

Forget Design Thinking and Try Hybrid Thinking

The true secret to innovation can be found in "hybridity," the conscious blending of different and disperse fields of thought--which doesn't always have to include design.READ»

Designer Approved

Who knows better than a top designer what the best-designed products are? We asked our five Masters of Design winners to share their top picks for home, office, and the road.READ»

The Power of Design

Want to innovate? Want to forge lasting connections with customers? Want to outflank competitors? Want to grow? The creative and incisive folks featured in our second annual report on the Masters of Design have a lot to teach you.READ»

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Masters of Design: A Jury of Their Peers

Introducing 11 jurors -- top leaders from universities, cultural institutions, and business -- who helped us select our 20 Masters of Design.READ»

From the Magazine: The Design Dividend

Looking Good A portfolio of 63 design-driven British companies has beaten the broader market. This issue is not only about stuff. Even beautiful stuff. It is also about cash and revenue and financial success. What does design ...READ»

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Letter from the Editor

The Design Dividend.READ»

David Kelley
CANCER   |  28 comments

Ideo's David Kelley on "Design Thinking"

David Kelley, founder of the design firm Ideo and the Stanford d.school, was leading a charmed existence. Then he felt a lump.READ»

Well designed change will draw people in

There’s a reason Tim Brown, CEO of the design firm IDEO, titled his book, Change by Design. There’s a reason Roger Martin, dean of the Rotman School of Management, titled his book, The Design of Business: Why Design Thinking is ...READ»

DMI Conference
JOHN EDSON   |  Comment

Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

What P<amp></amp>G Knows About the Power of Design

Your products run for election every day, says Procter Gamble CEO A.G. Lafley. And good design is critical to winning the campaign.READ»

Design Intervention

At Philips, a place long known for big ideas and small numbers, can there be too much of a good thing?READ»